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National Sales Managers Salaries: What do they get paid?

IStock_000016192221SmallAgain, as in my entry about CMO salaries last month, I think you will find this information about sales managers’ salaries to be of interest.  It isn’t that you can’t find this for yourself with a few clicks, but presenting it here makes it a bit easier and brings attention to the salary ranges.

There is slightly conflicting information about salary ranges and median dollars.  Some information further down shows the differences by geographical location. I apologize to our membership outside of the U.S., as information by country is much more difficult to compile and present, and being lazy I took the easy way out.

I did not research bonus payments, overrides, or other forms of compensation, nor benefits packages, which can often impact the total compensation by as much as 100%   (although payscale.com did quote some stats).   Different sources are quoted below:

  • In US Dollars, as of Feb 22, 2014 - National Sales Manager Average:  $69,000 
  • Range:  $43,932 - $118,661   MEDIAN: $74,768
National Sales Manager average salary is $83,018; median salary is $78,556, with a salary range from $35,000 to $165,000

While you can see a difference of statistics, read on; it gets more interesting.  (Links to sites that published information are included for your consideration.)

From Recuiter.com - Sales managers tend to make the most in the following industries:

  • Professional, Scientific, and Tech Services           $137,940
  • Finance and Insurance                                                     $133,430
  • Information                                                                          $131,960
  • Wholesale Trade                                                                 $127,780
  • Agriculture, Forestry, Fishing and Hunting            $124,300
  • Management of Companies and Enterprises           $121,410
  •  In general, they earn less within the following industries:
  •  Accommodation and Food Services                          $75,100
  • Public Administration                                                       $86,140
  • Retail Trade                                                                           $87,740
  • Arts, Entertainment, and Recreation                          $90,860
  • Other Services (except Public Administration)      $93,530
  • Administrative, Support and Waste Mgmt Svc       $99,180

SLMA COMMENT: My opinion is, if you want to be a sales manager, go to an industry that pays the most for essentially the same effort.

National Sales Manager Salary (United States) -


Payscale.com says that a national sales manager has an annual average salary of $74,768. They say that the skills that increase pay for this job the most are:

  • Leadership,
  • Business Development,
  • Sales Management.

SLMA Comment:  This is what they say, but I think it is location and time in grade.

 National Sales Manager Total Pay

All compensation data shown are gross, national 10th-to-90th percentile ranges. Pay can vary greatly by location. To view local data, take the PayScale Survey.

 Range:                            $43,932 - $118,661

 MEDIAN:                          $74,768

 Bonus                           $990 - $31,014

Profit Sharing           $984 - $15,260

Commission             $0.00 - $48,695

Total Pay                   $49,699 - $141,820

 Total Pay combines base annual salary or hourly wage, bonuses, profit sharing, tips, commissions, overtime pay and other forms of cash earnings, as applicable for this job. It does not include equity (stock) compensation, cash value of retirement benefits, or the value of other non-cash benefits (e.g. health care).

Job Description for National Sales Manager

National sales managers recognize and understand what is required to run a business. The managers can communicate these requirements clearly and effectively to their fellow employees and managerial staff members.

 National sales managers know how to highlight key customer accounts, and how to maintain consistent contact with key markets while incorporating sales strategies. National sales managers set objectives, goals and plans for targeted revenue generation for their teams, and see to it that they are carried out in due time. They also generally oversee their company's myriad sales teams to ensure that they are all aligned with the company's vision and goals. It is also the manager's responsibility to meet annual, monthly and weekly sales goals. 

National sales managers should be skilled in written and verbal communication abilities in addition to having excellent phone skills. This is necessary because national sales managers maintain relationships with account holders and are also expected to secure new accounts for their company. National sales managers should be personable, understanding, fully informed about the sales they are in charge of, and supportive of both the company and the customer.

The position of national sales manager can be obtained by long-time employees who move up within a company. These positions can also be filled by those who possess bachelor's degrees and master's degrees in business, business administration or in marketing. It isn't a bad idea either to have a high level of expertise in computer skills, as advertising, online meetings and sales promotions are often conducted online.

 National Sales Manager Tasks

  • Ensure execution of the developed sales strategies, objectives, goals and targeted revenue generation.
  • Manage key or specific customer accounts.
  • Maintain business relationships with accounts and develop new opportunities.
  • Maintain contact with key markets by visiting and investigating the operations and local conditions.
  • Provide customer service to assigned customer accounts; understanding business requirements.
  • SLMA Comment:  Meets regularly with marketing to review lead generation programs.
  • SLMA Comment: Requires the direct sales representative to follow up 100% of the sales leads they receive and report the disposition in the CRM system.

 Median of All Compensation (including tips, bonuses, and overtime, by years of experience)

Pay Difference by Location

 Houston          26%

Minneapolis   18%

Chicago          15%

St. Louis         9%

Seattle             7%

Atlanta            3%

National Average   $88,000

Orlando           1%

Denver            2%

San Diego      2%

New York        3%

Dallas              4%

Los Angeles   5%

Miami               6%

Grand Rapids 12%


National Sales Manager Salary

National sales manager average salary is $83,018; median salary is $78,556, with a salary range from $35,000 to $165,000.

National sales manager salaries are collected from government agencies and companies. Each salary is associated with a real job position. National sales manager salary statistics is not exclusive and is for reference only. They are presented "as is" and updated regularly.

 Low                        $35,000

Average               $83,018

Median          $78,556

High                    $165,000


Average National Sales Manager Salaries

In US Dollars, as of Feb 22, 2014 - National Sales Manager   $69,000 

The average salary for national sales manager jobs is $69,000.  Average national sales manager salaries can vary greatly due to company, location, industry, experience and benefits.

This salary was calculated using the average salary for all jobs with the term "national sales manager" anywhere in the job listing.

What Does This Tell You? 

Compensation changes by region and by industry.  Variable compensation (commissions and bonuses) are not measured here and can substantially change the end result.

Do your research, and then remember: companies will pay for performance.  A track record, solid references and past years’ W-2s can blow these numbers wide open. 

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