The SLMA Management strongly recommends that every CMO should attend this program. The cost is pocket change, the expected results on attendees is immense.
Revenue Marketing is the strategy that transforms marketing from a cost center to a revenue center.
On January 27, 20134, four hundred marketing executives will gather to discuss, listen to and share the innovative, inventive and transformational ideas affecting Revenue Marketing today – all in a Ted Talks style.
REVTalks: The Revenue Marketing Summit - Early Bird Price of $399 - Register by December 31, 2013
Monday, January 27, 2014 8:00 AM - 5:30 PM (Pacific Time)
San Francisco Marriott Marquis
780 Mission Street
San Francisco, 94103
Lodging Information: San Francisco Marriott Marquis
There are six tracks:
You are an Agent of Change
This track will share practical advice on key elements of change you are charged with leading once you begin the path to revenue.
Sales & Marketing Alignment
During REVTalks we share insights into why this alignment is critical and best practices for how to achieve it.
New Organization and Skillset
We share why Revenue Marketing requires a new organization structure and a new skillset on your team and how to achieve both.
Strategy to Execution
We tackle the issue of how to go from strategy to practical execution that will deliver a revenue result.
This track explores the role of data and technology as the foundation for Revenue Marketing success.
We will discuss the unique elements of a global deployment and the value of consolidated global best practices.