As tools and feeds become more sophisticated, time becomes more fleeting, social media demands become daunting, the temptation to put your networking on auto-pilot is too tempting for a larger percentage of professionals and companies.
In the past, you would receive an email, view a post, and it was almost like shaking hands with that person, or at least being in the same room with them. As I make the tour around my various LinkedIn groups and Twitter news feed (I don't have time for much more than those two venues), I notice the bulk are automated posts linking to that person's "stuff" or content. There is no engagement, no conversation, no collaboration. "BUY MY STUFF!" "LOOK AT ME, LOOK AT ME!" LinkedIn groups have become a joke filled with avatars pushing transparent content and pitches, as well as automated posts that turn groups into another RSS reader. I spend more time moderating and deleting than reading true content.
Where are the real converstations happening? Some of us value video conferencing, teleconferncing, personal emails and in person lunches. I am bombarded with piles of automated crap every day. Not one person realizes I received it, until they check the stats from their marketing automation program and monthly reports. That is becoming the extent of their networking, growth, and relationship nurturing.
Remember when MTV had MUSIC and videos? This is seeming quite familiar. Useless waste of bandwidth, time and resources.
A wish for LinkedIn:
All automated pushes from feeds, aggregators and the like BLOCKED from all groups. Put what you want on your own profile. Google+, Twitter, Facebook - same thing. If what you have to say is really of value and you sincerely want to open a conversation rather than just shooting buckshot into the universe - or more like a good dose of AquaNet for all of us to choke and gag on - Take the time to actually WRITE IT YOURSELF - TYPE IT, tailor it for the venue, audience or group. Invite the conversation. Try it without linking to your stuff once in a while. You may be shocked at the results.
How do you feel about this topic? Are you experiencing the same clutter in all of your feeds of the same things from the same people, knowing full well they don't even visit these venues 1/10 of the time the spent automatically pushing their crap down our throats.
Susan Finch, Chief Ranter