Sales Lead Management Association (SLMA) and Marketing Automation Institute (MAI) Partner to Deliver New Expertise
BuyerZone and LeadsCouncil: The State of B2B Lead Generation 2012 Results

SLMA Radio: Lisa Cramer, President of LeadLife Solutions

image from slma.podbean.comPaul Roberts, of SLMA Radio interviewed Lisa and asked her:

  • Why companies currently losing revenue by not paying attention to their website visitors?
  • What percentage of prospects that LeadLife speaks with still have legacy marketing and sales processes?
  • What impact does this have on their sales/marketing effectiveness?
  • When companies do employ some type of consultation or solution to help with their sales and marketing efforts – like marketing automation – what are some of the top reasons such attempts fail to improve the bottom line?

Listen Now:  Standard Podcasts [01:05:02m]: Download | Embeddable Player

Lisa Cramer Biography.

Lisa Cramer is president and co-founder of LeadLife Solutions, a provider of an on-demand lead management solution that helps drive revenue by bundling a state of the art marketing automation platform with highly-experienced marketing and sales specialists. In 2009 and 2010, Lisa was recognized as one of the top five “Most Influential People” in sales lead management, and in 2011 was named one of the Top 20 Women to Watch in sales lead management. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog. For more information on lead management or best practices call 1-800-680-6292 or email Lisa is also on the SLMA Board of Advisors.

Description of the company’s services/products:

LeadLife Solutions ( is the only provider of a premier lead management solution combining people and technology. We power our first-class marketing automation technology (the “brawn”) with lead management experts (the “brains”) to help clients maximize sales opportunities. Our specialists augment your staff with the time and expertise to build and execute marketing campaigns. With LeadLife’s flexible and intuitive software, we can help you increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI.

Listen Now:
Standard Podcasts [01:05:02m]: Hide Player | Play in Popup | Download | Embeddable Player |Hits (26)
By: +Susan Finch
comments powered by Disqus