Association Encourages Industry to “Measure what you manage”
The Sales Lead Management Association (SLMA), has designated the week of October 14-20, 2012 as the fourth annual Sales Lead Management Week. SLMA CEO Jim Obermayer said “Businesses that manage sales leads sell more than those who don’t, and certainly more than those who do it poorly. Sales Lead Management Week is a fundamental acknowledgment of how aggressive, successful businesses measure marketing spending."
SLMA Challenges Corporations
Ron Goodman, SLMA’s VP of business development, said, “Traditionally, this has been a week for software and service companies to provide webinars, seminars, podcasts, speeches and blog entries on the importance of lead follow-up and lead generation ROI reporting. This year SLMA will host a week-long webinar series to spotlight best practices.”
Support for Sales Lead Management Week
Shawn Elledge, founder and CEO of DemandCon added, “We are big fans of SLMA and are pleased to announce our support of the Sales Lead Management Week. I don’t know of two organizations that are more dedicated to the continued education of sales and marketing professionals thanSLMA and DemandCon. If your organization provides a considered purchase, in either BtoB orBtoC, and you have an extended sales cycle, this week-long program is a great place to gather information designed to help you accelerate your sales funnel.”
"At SiriusDecisions, we believe that a lead management program is key to sales and marketing alignment. By shining a bright spotlight on the topic, the SLMA is helping sales and marketing leaders focus on how they can improve top line revenue growth, ” said Steve Gershik, vice president of marketing for SiriusDecisions.
SLMA and DemandCon Plan Special Programs During Sales Lead Management Week
The SLMA and DemandCon are planning a series of special webinar programs during Sales Lead Management Week that will be managed by DemandCon. These programs are promoted to 500,000 + marketing and sales titles and there is a guarantee for a registration target.
Companies interested in one of the eight prime time slots should contact:
Ron Goodman at 510 471 3874 firstname.lastname@example.org