In the last few months each person who joined as a member of the SLMA was asked about their biggest problems. 117 new members answered the question; these are their answers. They could choose up to three issues (some choose more and we included them). The surprise to us is that Proving ROI was the least of their problems; Generating Qualified Inquiries ranked first with the most mentions.
Generating Qualified Leads 31%
Generating New Inquiries 24%
Managing Inquiries 17%
Working with Sales Management on Follow-up 15%
Proving ROI 13%
What are your biggest problems?