Actually Will Rogers said, "Nothing will spoil a big man’s life like too much truth." Big or small, man or woman, the truth can cause all kinds of issues, especially when it comes to sales lead management.
To be fair, it’s only right to say that many people don’t know what the truth is when we speak of sales lead management. I don’t think there is such a thing as too much truth in sales lead management, so I guess it’s time we talked about it.
It’s said the truth will set you free; maybe it will work with you or more precisely management.
I believe there are 12 truths in B2B sales lead management (no doubt more, but I stopped at 12; you can add some):
1. There is a difference between an inquiry and a lead. Leads are qualified inquiries.
2. 45% of all inquiries turn into a sale for someone within one year. This is known as the Rule of 45.