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June 2009

BMA Sales Lead Round Table

As a thought leader in the B2B Sales Lead Generation and Lead Management community, I wanted to submit this notice and invitation to the new "Sales Lead Roundtable" being sponsored by the Business Marketing Association of Northern California. It will be running the first Thursday of each month, from 8:30am to approx 9:30 or 10:00am depending on the content. The breakfast meeting site is the Scott's Restaurant in Palo Alto where there is always room. Directions are on the web page.


I want to invite you to attend and get involved with this non-partisan interactive round table with no vendor pitches allowed. We'll be addressing all the hot topics related to end-to-end sales lead generation and their management. We'll be exchanging ideas on issues from some high profile silicon valley firms and their thought leaders. Here is the link.


I know that the participants would enjoy you attending, so please come. And by all means, broadcast this to your friends and colleagues that would benefit.


In summary, I promise the content will always be relevant, on message and definitely linked to revenues.

Tom Judge
BMA Sales Lead Roundtable Moderator 510-368-7527
Sales Lead Roundtable Series Kick-off
Thursday, July 2nd
– 8:30 to 10:00 a.m. Pacific
Thursday, August 6th – 8:30 to 10:00 a.m. Pacific
Thursday, September 3rd – 8:30 to 10:00 a.m. Pacific


For businesses to thrive in today’s economy, networking and information sharing are more important than ever.


Join the Northern California Business Marketing Association (BMA) as we engage in a professional roundtable discussion, exchange information and ideas, and discover what works and doesn’t in today’s market. Executives with sales lead generation responsibilities from key northern California firms will be on hand for this fast paced exchange.


Attendees of this roundtable will:


• Gain insight and new strategies for optimizing ROI

• Examine current trends and best practices from industry leaders

• Learn common failure points and how to avoid them



Scott's Seafood Restaurant and Grill

855 El Camino Real
Town and Country Shopping Center
(Embarcadero and El Camino)
Palo Alto, CA 94301
(650) 323-1555


Welcome Non-Members
Free to BMA Members, plus your own breakfast tab.
$15 for non-members, plus your own breakfast tab.
(CASH or CHECK ONLY, payable to NorCal BMA)


Learn More or Register Now

Thank you,
Robb Holmstrom
Marketing Program Manager
2045 Hallmark Drive, Suite 5
Sacramento, CA 95825
V: (916) 974-6969 x2044 – F: (916) 920-5156
Direct marketing for the "other" 98%




What movie did these actors play in?

Al Pacino - Ricky Roma

Jack Lemmon - Shelley Levene

Ed Harris - Dave Moss

Alan Arkin - George Aaronow

Kevin Spacey - John Williamson

Alec Baldwin - Blake

Hint:  the most famous quotes of the movie are:

Blake: A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing.

Blake: Put. That coffee. Down. [pause]

Blake: Coffee's for closers only. 

Blake: We're adding a little something to this month's sales contest. As you all know, first prize is a Cadillac Eldorado. Anybody want to see second prize?

[Holds up prize]

Blake: Second prize is a set of steak knives. Third prize is you're fired. 

Blake:.... you got the prospects coming in. You think they came in to get out of the rain? A guy don't walk on the lot lest he wants to buy. They're sitting out there waiting to give you their money. Are you gonna take it? Are you man enough to take it?

This was probably the most profane movie ever made with some of the best known actors in the world and the subject of the movie was _________. 

Tell us the name of the movie, what the subject was and what you learned from it other than how to cuss.

Sales Lead Management Association Declares October 11-17, 2009 to be National Sales Lead Management Week

June 11, 2009--Los Angeles, CA--James W. Obermayer, executive director of the Sales Lead Management Association, announced today that SLMA declares the week of Oct 11-17, 2009 as National Sales Lead Management Week. Obermayer stated "In light of the millions of inquiries resulting from billions of dollars spent on marketing, this week is dedicated to the subject of proper sales lead management."

SLMA co-founder Mark L. Friedman urges the press to focus on how companies manage sales leads. "This should be a time for seminars and webinars, articles and blog comments to discuss how inquiries and ROI are measured. If they can make a play and a movie about sales leads (Glengarry Glen Ross) I am sure it is of interest to business leaders."

Support for National Sales Lead Management Week

Dan McDade, President of PointClear said "When it’s tough to measure the value of your marketing spend, when the percentage of leads accepted and closed is lower than it should be and when investments in marketing automation have not paid off, take advantage of National Sales Lead Management Week to fix those problems. Stop unproven marketing programs that result in mediocre outcomes. Close the loop on leads passed along to sales by enforcing pass-back or "no lead left behind" efforts that shed light on the lack of lead traction."

Jim LaBelle, the President of LEADTRACK said: "The emphasis this week should be to encourage marketing and sales management to evaluate the effectiveness of marketing investments. The recession is not the time to cut back, but to focus our efforts to optimize every precious sales inquiry. The common issue is the lack of a process to manage sales inquiries and measure marketing investments. Without a process it is impossible to measure how the combined effort of sales and marketing contributes to the bottom line."

SLMA Challenges Corporations

The Sales Lead Management Association challenges marketing and sales officers to create events around lead management. Ideas on how to bring attention to this subject appear on the SLMA website:

About the Sales Lead Management Association

The SLMA is an association with the mission of helping companies become successful in the critical business process of Managing Sales Leads