Los Angles, CA - - Sept 18, 2008 – James W. Obermayer, executive director of the Sales Lead Management Association (SLMA) today announced that Lisa Cramer has joined its Advisory Board. “Ms. Cramer rounds out the Advisory Board,” Obermayer said, “and brings a wealth of new ideas which will add to our growth.”
“The SLMA fills a community-based need for people who want to know how to better manage sales inquiries beyond the installation of a CRM system,” said Cramer. “The association provides a wealth of information and resources, and I look forward to adding my ideas and working with other members of the Advisory Board to advance and promote SLMA’s objectives.”
Lisa Cramer is President and Co-Founder of LeadLife Solutions, an Atlanta based company focused on Marketing Automation Software. Prior to LeadLife, Cramer was with FirstWave Technologies a publicly-held Atlanta company's Chief Sales and Marketing Officer. Since joining Firstwave, Cramer had successfully repositioned FirstWave beyond CRM and launched a series of new products and services within the Demand Generation market space. Cramer was responsible for growing revenue and adding marquis customers such as BearingPoint.
Prior to joining Firstwave, Cramer was President and COO of Involve Technology, a Phoenix-based sales knowledge automation SaaS company. Ms. Cramer was responsible for marketing, partnerships, business development, and company and product strategic direction.
Previously, Cramer was VP Marketing/General Manager of IdealHire, an ASP-based Internet recruiting product for corporations. Ms. Cramer was responsible for marketing, sales and strategy, while being actively involved in raising capital and growing the company from 15 employees to 100 employees.
Prior to joining IdealHire, Cramer was Director of Strategic Marketing at Viasoft, a developer and marketer of software for the Y2K problem. Additionally, Cramer was Product Marketing Manager, Sales Engineer Manager and Sales Representative at KnowledgeWare in Atlanta and IBM in Charlotte and Washington, DC. Ms. Cramer graduated Magna Cum Laude from The American University.