Rushing a website redesign may result in 404 errors and missed opportunities.

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Original article published by Susan Finch

Usually, we get tired of our own website designs before anyone else does, especially if we look at it several times a day. It's also important to stay current in design and content making the visitor's experience enjoyable and inspiring them to contact you. There are a few things to be aware of and take care of before you pull the plug on the old site and switch to the new one. Take your time, it could save you tons of 404 errors, frustrated visitors and lost revenue.

BEFORE YOU FLIP THE SWITCH TO THE NEW SITE:

Look at your analytics to see what the top 25 pages are and focus on those first.
Make sure those URLs will still work, or that you have set up a 301 redirect in your HTACCESS file or using a WordPress plugin or any other method your developer suggests. If they haven't suggested this, you may want to consider another developer.

Make a note of these, because any internally linked pages to those pages will need to be updated if the URLs are changing. That can be done with mass replacements in the database or using a temporary plugin like Velvet Blues URL changing tool.

Are you dead set on removing pages?
That’s fine, but make a list of the URLs you are deleting for future redirects. 

Are all of your pages changing after your main URL?
I mean, will your pages no longer say https:// mydomain.com/custom/name-of-page.html will they now be /custom/name-of-page/ ? That’s a major change and will require a TON of redirects or thought of how to minimize the redirects.

If it was a really popular page but is just outdated, update the content and tuck it away.
Something to consider, if the pages are just old, but the URLs have been around a long time, why not update the post or page? You can also tuck it away in an archived area, but use it to drive traffic to other areas of your website.

Go to Google Search Console to see all errors and inbound links.
What sites are linking to your content? Are some sites really tied to you? If so, make a list of THEIR ULRs/page links that link to you and what they are linking to. You want to make sure those will work, redirect or that you can contact that site with the update so they don’t look foolish sending people to broken links.

Are you running ad campaigns that link to specific landing pages?
Check in your AdWords, Facebook campaign manager and other social tools, including Amazon. If you also sell books, you may have more links to catch.

Do you have drip campaigns that link to specific pages and posts?
Make sure they are all still working or update the calls to action. Sometimes when we make drip campaigns, we forget to test all the messages each year. Now is the time for that. Make a note of the URLs in the CTA to compare to your list of top pages and pages you are deleting.

WHEN YOU ARE READY TO FLIP IT OVER:

Make sure your testing domain will still work in case you didn't switch all the dev links.

Make sure your SSL certificate is keyed to the new domain and/or location.
This alone can be a multi-day process if you have your site hosted in one place, your domain in another, your DNS in another and your SSL in yet, another place. That's a mess. 

Check all navigation and links that they will switch over from dev to the final URL.

AFTER YOU SWITCH TO NEW SITE/STRUCTURE:

Check all forms first, including subscriber forms. I mean really fill them out. Did the person who should receive it receive it? What about CRM systems? Salesforce, Marketo, HubSpot and the like - do you have links in those modules that need updating?

Update/annotate Google Analytics to mark the date and make note of the change to track the dip, if any, in traffic. This will help you see the pattern when your supervisors are wondering why they are hearing crickets in the leads bucket.

Check all nav and footer links next.

Create a new sitemap or resubmit your RSS feed to Google to speed up the process and updating.

Test your 301 redirect list of important pages that moved.

ABOUT 15 – 30 DAYS AFTER SWITCH

Check your analytics and search console for errors, incoming links and more.

Take the opportunity to reach out to companies linking to your site. It may be a future strategic partner or client. 

Verify you updated your social media profiles, bios and more so that they don't go to any bad links.

(This article is a modified version of one published by Funnel Media Producer, Susan Finch. She modified it to better fit this site. We hope you found it helpful.)


Funnel Radio Line Up September 19

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Our broadcast starts today at 9 am Pacific. WOW! we have some fanstatic guests to keep you learning, inspired and entertained from 9 - 1:30 today. Don't miss it. A few episodes are linked below directly to the recording, the rest you'll just have to be there to hear these guests.

9 am - INSIDE Inside Sales by VanillaSoft hosted by Darryl Praill

Guest: Mark Welch, Founder, Street Savvy Sales Leadership
Great Expectations


9:30 am - Revenue Optimization Radio by Altify hosted by Patrick Morrissey

Guest: Maria Ross, Brand Strategist, Author
The Empahty Edge: How Empathy drives business results


10 am - WVU Marketing Communications Today by West Virginia University hosted by Mike Lynch

Guest: Mike Fulton
Public Affairs tactics add government resources to your arsenal

Listen Live >


10:30 am - SLMA Radio by Funnel Media Group hosted by James Obermayer

Guest: Nick Lissette, Founder and CTO of Black Pearl Mail
Listen Live >


11 am - CRM Radio by GoldMine CRM hosted by Paul Petersen

Guest: David Priemer
Guarantee Sales Killer: Salespeople Who Bark Up Unverified Value
Listen Live >


11:30 am - Sales Pipeline Radio by Heinz Marketing hosted by Matt Heinz

Guest: Josh Baez
From Great Ideas to Complex Execution: Taking ABM from 10,000 feet to the Ground Level

Listen Live >


12 pm - Asher Sales Sense by ASHER STRATEGIES hosted by Kyla O'Connell

Guest: Leslie Shreve, CEO of Productive Day
Revolutionize HOW You Work for Maximum Efficiency and Better, Faster Results


12:30 pm - Funnel Radio by Funnel Media Group hosted by James Obermayer

Guest: Dan McDade
Listen Live >


1 pm Road Warrior Radio by Lola.com hosted by Ryan Ball

Guest: Neil Berkeley
Insatiable Curiosity


Funnel Radio Line Up September 12

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Our streamed broadcast starts at 9 am Pacific and airs through 1:30 pm. Tune in or go to the individual episodes below.

 

9 am INSIDE Inside Sales by VanillaSoft hosted by Darryl Praill

Guest: Ryan Reisert, The Sales Developers
Just Bucket!


9:30 am Revenue Optimization Radio by Altify hosted by Patrick Morrissey

Guest: Bronwyn Saglimbeni
Barriers to Great Sales Communication Part 2 of a 2-part interview.


10 am WVU Marketing Communications Today by West Virginia University hosted by Cyndi Greenglass

Guest: Molly Gilmore
UX Design as the Link Between Old and New Technologies
Listen live >


10:30 am SLMA Radio by Funnel Media Group hosted by James Obermayer

Guest: Chris Ryan, Fusion Marketing Partners
When Marketing Inserts Itself Into the Sales Pipeline, Who Owns it?


11 am CRM Radio by GoldMine hosted by Paul Petersen

Guest: Steven Pearl, Intelliclick
Listen live >


11:30 am Sales Pipeline Radio by Heinz Marketing hosted by Matt Heinz

Guest: David Nilssen
Pivot as a Process: How Resource Conflicts Can be Converted
Listen live >


12 pm LeadGenius Radio by LeadGenius hosted by Mark Godley

Guest: Rob Kornblum
Listen live >


12:30 pm Table Fries. by Lola.com hosted by Jeanne Hopkins

Guest: Emily Parker
Branching out early in your career can set your success path.


1 pm Agile Operations Podcast by Lola.com hosted by Mike Volpe

Guest: Will Collins
How Operations Should Use KPIs - Will Collins from Drift a Podcast


Just for Salespeople for Monday Morning

Sales consultants and trainers always seem to be pushing the latest "secrets" for improving sales.  Not surprisingly these "new found methods" are said to rescue any company from sales failures with a moderate investment (fill in the blank check).   But author David Cook says it is easier than others imply and much faster.   

Yes, we see hundreds of books on the Funnel Radio Channel programs,  but something about this practical, tactical advice rings true for the average salesperson trying to be not-so-average.  Great work from David Cook.

In his book, How To Be A GREAT Salesperson…by Monday Morning!   Cook reveals important sales techniques, including where to insert urgency, when to use a third-party close, and how to shorten the sales cycle.  In this interview he discusses his motivational principles that will help you approach customers with a new level of confidence and enthusiasm.  Yes, this is primarily for the salesperson, but sales managers have a lot to learn also by reading this book.  The host is Jim Obermayer.

 Barnes & Noble

Paperback: $14.95

From Amazon:

Kindle: $8.95

Paperback: 14.95

In an engaging and thought-provoking interview, Cook discusses:

  • The three crucial elements to any successful sale
  • Laugh your way to the bank: Why making your customers laugh is a powerful strategy
  • Start closing when you say hello: Why coughing during your sale can make a difference
  • What makes an leading salesperson? The  traits that make you stand out
  • The simple phrase that works every time “Forgive my persistence, please:”
  • Ask for help, NEVER ask a customer to do you a favor!
  • David’s top closing strategies can be used on buyers  in any industry

About David Cook and Sales Training on The Go

Award-winning author Dave Cook, CEO and founder of Sales Training On-the-Go, is one of the most in-demand experts on sales training, coaching, and motivation around the world. Cook is the #1 rated producer at Business and Legal Resources (BLR), with awards including: CEO / President's Club Award for Outstanding Sales Achievement for all eleven years of his employment and the Joe Berneski Leadership Award for Outstanding Leadership Skills

With unequaled expertise, Cook’s training will help anyone to rise to the top of their field and achieve their greatest professional goals, faster than they ever thought possible.

Learn more about Dave Cook at  http://www.salestrainingonthego.com and connect with him on LinkedIn,Twitter, and Facebook.

 


Funnel Radio Line Up September 5

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All showtimes are Pacific time zone.

9 am - INSIDE Inside Sales by VanillaSoft hosted by Darryl Praill

Guest: David Dulaney, Tenbound
Check Your Alignment


9:30 am - Revenue Optimization Radio by Altify hosted by Patrick Morrissey

Guest: Bronwyn Saglimbeni
Secrets to Creating a Great Presentation


10 am - WVU Marketing Communications Today by West Virginia University hosted by Michael Lynch

Bonnie Harris, Wax Marketing, Inc.
Using Personas for Integrated Marketing Communications

Listen Live >


10:30 am - Revenue Rebels by DemandLab hosted by Rhoan Morgan

Lauren Weiner, IHS Markit
Why Successful Acquisitions Need Marketing at the Forefront

Listen Live here >


11 am - CRM Radio by Goldmine CRM hosted by Paul Petersen


11:30 am - Sales Pipeline Radio by Heinz Marketing hosted by Matt Heinz

Daniil Krets
Life of an ADR: The Highs, the Lows, Challenges and Career Paths
Listen Live >


12 pm - Asher Sales Sense by Asher Strategies hosted featuring John Asher

Using Cognitive Biases to Positively Influence Sales Prospects.


12:30 pm - SLMA Radio by Funnel Media Group hosted by Dan McDade

Guest: Karen Hayward
Three Tactic Areas Winners Use


1 pm - Road Warrior Radio by Lola.com hosted by Ryan Ball

Troy Bailey, Bailey Brand Management
“Jerry Maguire” moments


 


The Best of Justin Gray on the SLMA Radio Plus Podcast

600x600-SLMARADIO-20171109-justin-grayLearn from Justin Gray.  Justin Gray is a serial entrepreneur who has launched four multi-million- dollar companies, become a recognized speaker and has been published over 350 times throughout his career.  He has also been a frequent guest on the weekly SLMA Radio/Podcast (515 episodes, in ten years).  You can access all of his programs here or individually below.    The Best of Justin Gray on SLMA Radio

Recipe for Growth: How LeadMD Grew 133% Year Over Year   

Program host, Jim Obermayer, read a recent press release from LeadMD and what caught his eye was the 133% growth figure for their year over year sales so far in 2019.   “Why” is the question Obermayer asked the company.  The answer prompted the interview for this program with Justin Gray the CEO of LeadMD.  His response is both interesting and predictable for a company that counts several thousand companies as its clients.

5 Most Important Things Justin Gray of LeadMD has Learned in Business and Life   

Serial entrepreneurs seem to learn more than most of us in business. Maybe it’s quickness of the lessons learned, the successes and the failures and mistakes that come in fast succession. Justin Gray of LeadMD is a serial entrepreneur and our guest to discuss what he means by sweating the small stuff (not what you think), partners, why success in business shouldn’t get easier, where fun enters into the equation and an interesting take on people. 

Why Only 13% of Marketing Automation Programs are Successful 

 It's one thing to buy a marketing automation tool and install it. It’s quite another thing to use it every day to manage and nurture, your most precious asset: sales leads. And yet some would say that this leading-edge technology could be aptly named bleeding edge because of the effort it extracts from the users to make it work. In the interview with Justin Gray, CEO of LeadMD we discuss how to avoid being part of the 87% of marketing automation users who fail.

 Marketing Automation: Quick Wins in 30 Days   

Marketing Automation has promise, no doubt about it, but how do you turn promise into measurable wins that can be shown to management and sales? In this week’s SLMA Radio program, Justin Gray, CEO of LeadMD gives us a roadmap to get quick wins in 30 days for new marketing automation installations. The host for this program is Jim Obermayer.

 August 18 Show: Justin Gray, CEO LeadMD  

Justin Gray is the CEO & Chief Marketing Evangelist of LeadMD. He founded the company in 2009 with the vision of transforming traditional “grassroots” marketing efforts through the use of cloud based marketing solutions. Realizing the potential for growth in this space, Mr. Gray created a true Marketing-as-a-Service corporation, which specializes in outsourcing the core functions of a marketing department either through on-demand solutions, consulting or both.  

About Justin Gray

Justin is the CEO and founder of LeadMD, a role he’s held for the past ten years. He also co-founded PaidSuite, a SaaS payment technology provider, and led the company through a successful acquisition in 2017. He is the co-founder of Greyson Organics, an organic farm in rural Missouri he co-owns and operates with his father, as well. Justin and his wife, Jennifer, met over marketing in 2013, welcomed their first child, Grayson, in 2018 and are expecting a daughter in November 2019. 

Justin Gray on SLMA Radio

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Complexity Isn't your Friend in the CRM World

20190822-tweet-gentileThe CRM industry keeps getting flooded by new (and not so new in features) CRM Systems because the dissatisfaction level of current CRM users is very high.  It’s said that 40% of the sales reps on a CRM system don’t comply with the company CRM standards or policies.  83% of senior executives complain that their people aren’t properly using the CRM system.  The reason for the high CRM replacement market is that users of a CRM system stop using it. And yet 50% of the new – replacement CRM Systems fail.   Our host Stacy Gentile of GoldMine CRM talks about the reasons companies switch to a different CRM system, and tips on how to do it.  He discusses:

  • Why the future of CRM is in usability
  • The software vendors are full of trickery, they offer features not asked for or needed by the great majority of users
  • Replacements are triggered by non-users and frustrated management
  • Complexity isn’t your friend in the CRM world
  • Simple and basic is in vogue 
  • Why cleaning up a current CRM installation may be better than starting with a new ap
  • CRM systems are often weaponized against the sales rep
  • When management doesn’t plan for the future CRM systems fail

"If your business process is a mess and you add technology to it, the only thing you're going to have is a mess at high speed."

Stacy Gentile

_________________________________________

CRM Radio is hosted by Paul Petersen and Stacy Gentile on the Funnel Radio Channel.  The sponsor is GoldMine CRM.


Funnel Radio Line Up August 29

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9 am INSIDE Inside Sales by VanillaSoft hosted by Darryl Praill

Guest: Chris Beal, CEO, ConnectAndSell
5 Most Important Words in a Cold Call


9:30 am Revenue Optimization Radio by Altify hosted by Patrick Morrissey

Guest: Melissa Church, Executive Director, UnitedHealth Group
Building the next generation of Women in Revenue Leadership

Listen live >


10 am WVU Marketing Communications Today by West Virginia University hosted by Michael Lynch

Guest: Hugo Perez
CAN YOU SEE ME NOW? — Defining the Unique Attributes that Make Up Your Personal BRAND


10:30 am SLMA Radio by Funnel Media Group hosted by James Obermayer

Guests: Justin Gray and Bob Blount
Recipe for Growth: How LeadMD Grew 133% Year Over Year

Listen live >


11 am CRM Radio by GoldMine CRM hosted by Paul Petersen

Guest: Anthony Iannarino
The Six-Word Question Every Salesperson Needs to Use


11:30 am Sales Pipeline Radio by Heinz Marketing hosted by Matt Heinz

Guest: Dan Fantasia
Secrets to Successful Sales Recruiting – Best Practices, Pitfalls and More
Listen live >


12 pm Asher Sales Sense by Asher Strategies featuring John Asher

Guest: Shawn Doyle
The Goal Setting Action That Increases Results by 4-10X


12:30 pm Rooted in Revenue by Susan Finch Solutions hosted by Susan Finch

Guest: Richard Moore, Architect, Product Designer - Walrus Toys & I Love Handles
The Ideas and the Funding are the Easy Part.


1 pm Road Warrior Radio by Lola.com hosted by Ryan Ball

Guest: Troy Bailey, Bailey Brand Management

Listen live >