Published by/Authors: Workbooks CRM
Highlights: In few words, but loaded with meaning, Workbooks created a document that reminds senior management that CRM systems aren’t just for sales or marketing people. CRM systems inform and affect shareholder value. For instance:
- CRM systems identify marketing and sales issues to help you decide if the company investment in sales and marketing people and programs is performing.
- Is the marketing direction working?
- Are people not performing?
- Are products competitive?
- Where in the marketplace can you expand your sales and marketing investment?
- What is the cost of customer acquisition and what changes need to be made?
- Is marketing delivering an ROI?
- What is the cost of servicing customers?
- What is the lifetime value of customers?
- Is there visibility for best practices?
- CRM informs you about your investments and cost-saving decisions.
- A good CRM system, used by sales AND sales management, impacts shareholder value!
This is the shortest and cleanest justification for CRM deployment we have read.
Why it’s Important
This white paper from Workbooks.com, “Building Shareholder Value with CRM,” shows how a CRM system can impact shareholder value.
- Marketing Operations
- Sales Operations
- Content Management and Creation
- Product Management
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