WVU Marketing Communications Radio Feed

Stories: How Data Impacts the Creative Process from Epsilon's Nathan Pieratt

Plus 3 Tips on How to Help Your Creative Career

Host Matthew Cummings speaks with award-winning designer and creative director Nathan Pieratt about the three ways data impacts the creative process: it informs, it adds complexity and it uncovers insights. Pieratt shares stories from his more than 15 years of industry experience to illustrate how data helps determine the right channels, audience segments and messaging. While adding complexity and time to the creative process, data can uncover behaviors that lead to more insights…making the extra time and effort well worth it.

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Funnel Radio Line-up August 2

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Today we start at 10:30am Pac: Revenue Rebels with host, Rhoan Morgan and her guest, Michael Sala, Managing Director, Strategic Origination, LLR Partners Topic: How sales and marketing alignment moves the revenue dial. Then Dan Perry hosts Sales Enablement Radio with guest Bill Hicks, Chief Relationship Officer, Ultimate Software discussing if relationships still matter with retention. Matt Heinz's guest, Nick Jordan, CMO of Logic Inbound discusses How to Sell to Larger Organizations with Bigger Budgets. And our season finale for WVU Marketing Communications Today takes us to Integrate WV 2018 with hosts Cyndi Greenglass & Matthew Cummings LIVE from Studio B.



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10:30 am Pac: Revenue Rebels with host, Rhoan Morgan, CEO DemandLab @demandlab

Guest: Michael Sala, Managing Director, Strategic Origination, LLR Partners

Topic: How sales and marketing alignment moves the revenue dial

 https://goo.gl/iDA2Jk


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11:00 am Pac: Sales Enablement Radio by The Brevet Group

Guest: Bill Hicks, Chief Relationship Officer, Ultimate Software @WEHicks

Topic: Account Retention - Do relationships still matter when retaining accounts?

 https://goo.gl/jWjuMC


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11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz, Heinz Marketing @heinzmarketing

Guest: Nick Jordan, CMO of Logic Inbound

Topic: How to Sell to Larger Organizations with Bigger Budgets

 Listen Live >


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12:30 PM Pac: WVU Marketing Communications Today 

LIVE from Studio B at INTEGRATE WV 2018

SEASON FINALE -  Hosts are Cyndi Greenglass and Matthew Cummings

 https://goo.gl/nfBKvV


Is Customer Empowerment Killing CRM? Michael Lynch and Cyndi Greenglass Spar

We now live in a world where companies and brands no longer have control of marketing, advertising, or the conversation with their customers.

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