Why It's Important Feed

If you want to build revenue, hire a marketer - Manage the Sales Lead Process

A marketing quote from the Sales Lead Management Association blog.

Why it’s Important:

“If you want to build wealth and revenue, hire a marketer. Pound for pound they create more revenue than anyone in the company.”

Sales Lead Management Association

It's no mystery, there's not even a doubt that marketers generate revenue.  Of course, they manage the brand, create a marketing plan, research prospect needs, produce a demand generation machine, manage marketing operations (which some say has a larger budget than the IT department).  Yes, they drive the sales lead management process which coordinates dozens of stakeholders and agencies and content, not to mention salespeople and prospects. 

 And all of this means... that pound for pound they create more revenue than anyone in the company.

You may also like some marketing cartoons (couldn't resist it): Stu-all-thats-left





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A Lead to Money Approach: Why It's Important from Giles House of Callidus Cloud

Why it’s important

6a0147e05adc32970b01bb09817b37970d-320wi“A Lead to Money approach, improving the entire process rather than patching weak spots as they appear, does more than simply remedy today’s problems.”

Giles House 



IStock_000022132972SmallFor priceless but free membership in the Sales Lead Management Association go here. 

Sales Lead Follow-up: Why It's Important

Why It's Important

"The best salespeople know the value of a sales lead. They follow-up 100% , reap the results, win all the sales contests and make quota. They know the less talented and uninformed salespeople will not follow-up 75%-90% of the leads given to them."

Sales Lead Management Association 

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Sales Lead Follow-Up: Time for Marketing to Stop Begging!

Whyitsimportant-saleleadfollowupThis "Why It's Important" quote orginally appeared in an SLMA Blog entry and SLMA Radio replay with Jerry Troke of MarketNet Solutions.

 This blog is supported by the generous sponsorship of  OMI - Outward MediaVanillaSoft and Goldmine CRM Software