Subtitle: Marketing’s Burden: Winning Today’s Buyers
Published by/Authors: RO INNOVATION
Length: 17 Pages
Highlights: The authors make the case that because marketing engages the buyer through most of the sales cycle they are responsible for more of the revenue to sale cycle. Like it or not, RO Innovations is right. This requires marketing to better understand the customer journey.
“95 of the buyers chose a solution provider that ‘provided them with amply content to help navigate them through each stage of the buying process."