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WP: 2018 Leadership Perspectives about Data and Technology from DemandLab and Ascend2

DemandLab-Data-Technology-Leaders-Report-thumbnailTitle:   2018 Leveraging Leadership Perspectives

Subtitle:  Leveraging Data and Technology to Drive Marketing Success

Published by/Authors: DemandLab and Ascend2                 

Gated: Yes

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Prospecting Myths Debunked by Research WP - Rain Group

5_Sales_Prospecting_Myths_Debunked_CTA Slma-recommended-187Title:   5 Sales Prospecting Myths Debunked

Subtitle:  488 Buyers Sound Off About How Sellers Get Through and Win Their Business

Published by/Authors:  Mike Schultz, Jason Murray and Gord Smith

Gated: Yes

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WP: 4 Keys to Track & Optimize ROI From Events - DemandGen Report by Validar

Validar WPTitle:  4 Keys To Track & Optimize ROI From Events

Subtitle:  Tips & Tricks To Help Marketing, Sales and Marketing Ops Maximize The Impact of In-Person Investments To Increase And Measure ROI

Published by/Authors:  DemandGen Report White Paper sponsored by Validar

Gated: No

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Length:  12 Pages

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White Paper Review: Marketo's Marketing Metrics Guide - Must Reading

DG2MM coverWhy It’s Important:

“Reporting on revenue created by marketing by source is the only truth that counts.  Marketing now controls the majority of the pipeline and with it comes revenue responsibility.”

James Obermayer

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White Paper: Outdated CRM Fails to Enable - VanillaSoft

Why-traditional-crm-is-not-enough

Why It’s Important:

“Best-in-Class companies are aggressively supporting inside sales-enablement, and as a result see an average of 87% of their reps achieving quota, and a 17% year-over-increase in corporate revenue.”

Ken Murray - VanillaSoft

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Title:   Why traditional CRM is Not Enough

Subtitle:  A white paper on the changing dynamics of inside sales

Published by/Authors:  Ken Murray - VanillaSoft      

Gated: Yes

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Length:  5 Pages

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