White Paper Reviews Feed

Prospecting Myths Debunked by Research WP - Rain Group

5_Sales_Prospecting_Myths_Debunked_CTA Slma-recommended-187Title:   5 Sales Prospecting Myths Debunked

Subtitle:  488 Buyers Sound Off About How Sellers Get Through and Win Their Business

Published by/Authors:  Mike Schultz, Jason Murray and Gord Smith

Gated: Yes

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WP: 4 Keys to Track & Optimize ROI From Events - DemandGen Report by Validar

Validar WPTitle:  4 Keys To Track & Optimize ROI From Events

Subtitle:  Tips & Tricks To Help Marketing, Sales and Marketing Ops Maximize The Impact of In-Person Investments To Increase And Measure ROI

Published by/Authors:  DemandGen Report White Paper sponsored by Validar

Gated: No

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Length:  12 Pages

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White Paper Review: Marketo's Marketing Metrics Guide - Must Reading

DG2MM coverWhy It’s Important:

“Reporting on revenue created by marketing by source is the only truth that counts.  Marketing now controls the majority of the pipeline and with it comes revenue responsibility.”

James Obermayer

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White Paper: Outdated CRM Fails to Enable - VanillaSoft

Why-traditional-crm-is-not-enough

Why It’s Important:

“Best-in-Class companies are aggressively supporting inside sales-enablement, and as a result see an average of 87% of their reps achieving quota, and a 17% year-over-increase in corporate revenue.”

Ken Murray - VanillaSoft

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Title:   Why traditional CRM is Not Enough

Subtitle:  A white paper on the changing dynamics of inside sales

Published by/Authors:  Ken Murray - VanillaSoft      

Gated: Yes

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Length:  5 Pages

Slma-recommended-187

 

 

 

Highlights:

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Market Intelligence Infographic from New Jersey Institute of Technology

The following Infographic is from the  New Jersey Institute of Technology.    It fits nicely this week with our series of posts and discussions in the coming week on SLMA and CRM Radio about the skill of Digital Analytics and salaries of marketing people that work with the results on marketing intelligence.

This is an especially insightful visual guide from a source that isn't biased in its approach. 

Why it's Important

Market intelligence (MI) refers to data that uncovers information about a product’s market, which is then used to shape strategies around advertising, market penetration and new products. By devoting time and resources toward gathering and analyzing MI, some companies have been able to rise above their competitors.

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Password Management and Security Done Your Way

Recently I was pulled into an account that was a hot mess of security vulnerabilities, lost logins, expired licenses and reactive security, rather than proactive. This does have a happy ending, but several points came up as I helped them sort through, centralize and secure their basics. 

What was wrong with their digital security:

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