Title: When to Call Sales Leads
Subtitle: Time-of-Day vs. Call Sequence Approach
Published by/Authors: Velocify
Length: 9 pages PPT Format
Highlights: When should a call be returned is an important question and this research of several million calls answers the question. I won’t spoil the answer entirely, but Velocify authors say the time of the day is less significant than other very important factors.
- Best and worst times to call is a small percentage.
- Speed to call is most important
- They tell you how to more than double the call success rate
- A call sequence approach is more practical than time of day
- Great chart on time of day by hour
- First call attempt chart says it all
- Surprises in subsequent call attempts
- How to get a lift in contact rate
- Tips on implementing the call strategy
SLMA Comments: Everyone who places a call to prospects and customers’ needs to read this report. The research is overwhelming in its findings and the consequences for salespeople; think revenue.
Why It’s Important:
“The best time to call inbound leads should be determined by their priority and status, not dictated by a clock on the wall. Waiting to call all leads at the same time every day is virtually impossible and counterproductive.”
- Sales Management
- Sales Managers
- Sales Operations Management
- Marketing Management
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Velocify Research Pushes Back on Non-Credible Sales Stats: White Paper Review
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