Full schedule today. David Lewis kicks us off at 9:30 am Pacific with his guest, Daniel Day.
- How ABM fosters tighter alignment between Sales and Marketing
- The process for establishing targets for sales teams
- Why ABM can be easier for driving growth than traditional demand generation
Some of these topics covered on the other shows include: It’s Budget Time and this year may be different for many marketers as expectations of “marketing revenue management” have increased. The 5 Step Model for Operationalizing an SPB&M. Also, Why is marketing automation important to any (IT) organization? Jim has a candid conversation with Lars Helgeson CEO of GreenRope. He discusses what he learned from rejection, over-coming resistance, and why he needed to build partnership with employees as well as the external partnerships so important in building a business. Matt's guest is Maureen Ezekwugo getting you on track to take your sales career to the next level. Points include: Four traits or skills needed to make it in sales management AND How to position yourself for the next opportunity to advance your sales career.
"Trade show and event training can double and triple the number of inquiries and do the same for qualified leads "
When does bait and switch become fraud and lies in customer service? Story about art - Alec Baldwin - and greed.
Reading an article about a New York art broker, a painting, an artist, an actor and a few attorneys left me shaking my head. As a former art gallery owner, I was stunned at the blatant lies told by a few people to their client under the guise of wanting to please him. Alec Baldwin is the actor here. The article is "Paint and Switch?"
An excerpt follows:
“I thought she had made my dream come true,” Mr. Baldwin said. Instead, he said he believed that Ms. Boone, frustrated that the collector would not agree to sell, persuaded Mr. Bleckner to take an unfinished work from the same series, finish painting it and sell it to him without saying a word.
I’m not sure the year it happened, but at some point we decided it’s bad to teach our children that people win and people lose; somehow competing and striving to be better, to improve, isn’t ok now because it might hurt someone’s feelings.
Let’s bring it down to this simple event that seems to have changed everything. We stopped allowing
Every industry has its secrets and the sales training industry, an area often over-burdened with out-of-work salespeople, is one area that is confusing and laden with misconceptions. In this interview, seasoned sales training professional Patricia Fripp shares the secrets to sales training that not everyone wants you to know. Highlights:
- She nails it when she describes what's wrong with sales training (aside from 70% of it is forgotten).
- Fripp shares a five step process for getting the best sales presentations.
- She swears that there are only two ways to learn.
- Fripp tells us the number one principle of sales that never fails.
- She tells us how to avoid sounding like our competitors
- What to do about the fact no one really cares about you.
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About Patricia Fripp