Susan Finch

Funnel Radio Line-up August 9

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Today's line up includes: James Bawden with Darryl Praill: Building a daily activity framework that generates results. At 11 on CRM Radio with host Paul Petersen is Douglas Karr of DK New Media talking about getting more from your digital marketing and the struggles of SMB marketers. Sales Pipeline Radio with Matt Heinz welcomes a favorite guest, Guy Weismantel How to Create Effective Marketing in Difficult Industries. Finally, WVU Marketing Communications Radio Today revisits Does Awareness, Engagement & Loyalty Matter vs. the Math? with host Cyndi Greenglass and her guest, Susan Emerick.


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10:30 am Pac: INSIDE Inside Sales with host, Darryl Praill @ohpinion8ted

Guest: James Bawden, Evalueserve @EVSJames
Topic: Building a daily activity framework that generates results

https://goo.gl/1hrmLB

There is no secret sauce to being successful in sales. It all starts with building a consistent, repeatable, scalable daily activity framework that ensures you do what needs to be done. Our guest in this episode is James Bawden. James is a sales professional and frontline salesforce advocate with a decade of experience across industries, spanning from wireless retail sales to complex B2B sales. His unique mixture of full cycle sales, sales development, enablement and leadership experience has resulted in his real world, practical views on what works for sales teams. He is fiercely passionate about all things sales, especially providing a voice for salespeople who are just beginning their careers.


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11:00 am Pac: CRM Radio with host Paul Petersen, GoldMine CRM @goldminecrm

Guest: Douglas Karr, CEO, DK New Media @douglaskarr @dknewmedia
Topic: Get more from your digital marketing: The struggles of SMB marketers

https://goo.gl/EHxQft

Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.


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11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz @heinzmarketing

Guest: Guy Weismantel, CMO Pushpay @guyweismantel
Topic: How to Create Effective Marketing in Difficult Industries

LISTEN LIVE OR CATCH REPLAYS HERE >


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12:30 pm WVU Marketing Communications Today with host, Cyndi Greenglass @directchick

Guest: Susan Emerick, Principal & Founder - Brands Rising 
Topic: Does Awareness, Engagement & Loyalty Matter vs. the Math?

https://goo.gl/bUKPuJ

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter?

Why it Matters:

In our focus on big data and data science, have we dehumanized marketing?


Welcome swag package for new team members.

6a0147e05adc32970b022ad352d12d200c-320wiI was reminded of  a business that sends out random thank you cards to vendors - all signed by everyone in the office and a personalized note on how the vendor makes a difference in the company. No special occasion, sent out twice a year to each vendor.  Guess how often that vendor will remember that company to recommend them to people looking at solutions that same company can provide?

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Password Management and Security Done Your Way

Recently I was pulled into an account that was a hot mess of security vulnerabilities, lost logins, expired licenses and reactive security, rather than proactive. This does have a happy ending, but several points came up as I helped them sort through, centralize and secure their basics. 

What was wrong with their digital security:

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Book Review: Good manners for nice people who sometimes say F*ck.

Alkon-cellboorRecently I saw a post by a respected sales pro with a HUGE pile of books by industry authors she knows. We are all fortunate to have access to, and know some very talented, knowledgeable and entertaining writers. We are always trying to better ourselves, give ourselves an edge, but sometimes we need to do this through a lighter, more practical side.

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Funnel Radio Line-up Feb 22, 2018

 Listen while you drive to work on iTunes Tweet-todays-funnelradio-lineup-20180222

Today's topics include:  5 Most Important Things Marylou Tyler has learned in business and life. Should Incentives Be Used to Get Salespeople to do Their Job? Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders, and our day ends with: 17 Areas Shaping the IT Operations Marketing in 2018.

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The price of being a bad client

6a0147e05adc32970b01b7c91d7013970b-320wiIt sounds funny, but there is, or should be, a price to pay when we are less than pleasant, respectful, kind toward those we have hired to do a job. Just because we pay people doesn't give us the right to be rude, irritable, condescending or mean. I am reminded of this by my children when the seventh junk call of the day comes through and interrupts my day because it has a spoofed area code that "may be someone I want to talk to." They remind me that people don't typically set out to take terrible jobs because they get joy from it. They do it to put food on the table. Take that up to professionals we hire for accounting, our legal needs, sales training. They welcome you into their office in hopes that they can help you solve a problem, help make you more money and lessen your burdens. This is difficult when you arrive in attack mode carrying the weight of your day or week, misunderstandings, or even fear. Stop. Breathe.

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