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Sunday Musings: Bodhidharma: All know the way; few actually walk it.

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6a0147e05adc32970b0168e7fc350a970c-320wiBodhidharma was a Buddhist monk who lived during the 5th/6th century CE.  (1)  His famous words echo today for marketing. 

After the bruising, battering, beating marketers and their companies have taken for the last three years, and with all the seminars, webinars, books, articles and blog posts on how to measure marketing ROI, everyone knows the way to prove the ROI for lead generation programs, right?  So if this is true, and everyone knows the way, why do so few take the walk?    

I think there is a dose of fear or anxiety over reporting results that might be mixed, and fright that if each lead generation program doesn’t do well, the whole department will be held dreadfully accountable.

(Bodhidharma, woodblock print by Yoshitoshi, 1887.)

Get over it.  

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Sunday Musings - Gillett and Gotts on Making Your Events More Valuable

Why it's important: 

Forget excuses that the traffic was great and the event (booth) was crowded, did it ultimately produce, or are you pleased to bury the results. 

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If improving event results, not just attendance or traffic, but sales results is your goal, listen while you work to Ian Gotts and Peter Gillett.  Think about your last event and seriously consider if it lived up to your expectations.  

 

Ian Gotts

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