Steve Gershik Feed

On Being Creative - A 53 Second Spark of Creativity from Gershik

Is creativity something that only right brained people own or can it be developed and nurtured?  Creativity is an odd, evasive trait that most people say they have, but few can practice with regularity. 

Steve Gershik, as a successful sales and marketing pro, understands the value of improv training in sparking creativity and he talks about it in this 53 second tip you can apply immediately to ensure your creative success. We have titled it, “Start with the YES.”  We think it is 53 seconds of…being creative.

600x600-SLMAnugget-gershik-startwithyesThis SLMA Gold Nugget tip came from outtakes of a recent interview on CRM Radio, "Where have all the risk takers gone?

 In the interview on CRM Radio, Gershilk slides into one of his favorite subjects of how to spark creativity in yourself and your staff.  Steve (of Koyne Marketing) thinks creativity can be turned on and developed with some subtle nudges.

The full interview is here:

 More:  Where have all the Risk Takers gone?

  

SLMA and CRM Radio are programs on the Funnel Radio Channel.

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Mistakes in Customer Success Programs

Most common mistake in customer success programs

                                                  

 
Metrics that she reports on to her management team including what a CSQL is in the demand generation sales funnel and also what the most common mistake she sees companies make in their customer success programs.
 
The program host is Steve Gershik of Koyne Marketing 

About our Guest: Allison Pickens

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How Customer References Drive Business - Ian Levine on Customer Marketing Radio with Steve Gershik

The power of customer references to help drive business

                                      

Ian Levine of RO Innovation will talk about the power of customer references to help drive business for your organization. LIVE 12:30 PM Pac 1/12.  This is a podcast replay. 

Continue reading "How Customer References Drive Business - Ian Levine on Customer Marketing Radio with Steve Gershik" »


Why the marketing machine he helped to build is horribly broken: Jim Williams on Customer Marketing Radio

Influitive Vice President Jim Williams and Steve Gershik help build the modern marketing machine while at Eloqua over 10 years ago.  On this show, Jim talks about how the machine they built back then is horribly broken... and what marketers can do today to fix it.   Some of the ground they covered in this interview:

Continue reading "Why the marketing machine he helped to build is horribly broken: Jim Williams on Customer Marketing Radio" »