Is creativity something that only right brained people own or can it be developed and nurtured? Creativity is an odd, evasive trait that most people say they have, but few can practice with regularity.
Metrics that she reports on to her management team including what a CSQL is in the demand generation sales funnel and also what the most common mistake she sees companies make in their customer success programs.
The program host is Steve Gershik of Koyne Marketing
About our Guest: Allison Pickens
Ian Levine of RO Innovation will talk about the power of customer references to help drive business for your organization. LIVE 12:30 PM Pac 1/12. This is a podcast replay.
Why the marketing machine he helped to build is horribly broken: Jim Williams on Customer Marketing Radio
Influitive Vice President Jim Williams and Steve Gershik help build the modern marketing machine while at Eloqua over 10 years ago. On this show, Jim talks about how the machine they built back then is horribly broken... and what marketers can do today to fix it. Some of the ground they covered in this interview: