Steve Benson Feed

Steve Benson of Badger Maps Joins the Sales Lead Management Association’s Board of Advisors

IStock-459184129The Sales Lead Management Association announced that Steve Benson, the CEO and Founder of Badger Maps, has joined the SLMA as an advisory board member.   James Obermayer of the SLMA said, “We’ve gotten to know Steve from interviews on SLMA and CRM Radio.  We found his common-sense philosophy of salespeople’s sales productivity, which is driven by time and territory management, to be fascinating.  We expect that he will add a new dimension to our advisory board.”

Steve Benson“I'm truly honored to join the SLMA board - it’s a fantastic organization that focuses on one of the most important aspects in sales - lead management. I look forward to contributing my support to their initiatives, which help the sales industry as a whole.”

Continue reading "Steve Benson of Badger Maps Joins the Sales Lead Management Association’s Board of Advisors" »


Steve Benson of Badger Maps Addresses the Most Serious Failure of Sales Management on SLMA Radio

Steve Benson, CEO of Badger Maps shares his opinion about the most serious failure of sales management and what can be done to fix it.  The enormity of the situation is a threat of strategic damage, both near term and in future, for a company

Benson discusses:

  • How the worst failure of management affects salespeople and management's perception of them
  • Why the same failure affects how the company responds to changing market conditions
  • Why sales management can be the conduit for marketplace changes that the company must be aware of to survive
  • Why the C-Suite stakeholders need to listen carefully to the sales manager 
  • And why the customer is not well served when the sales manager fails 

Our Guest Steve Benson

Continue reading "Steve Benson of Badger Maps Addresses the Most Serious Failure of Sales Management on SLMA Radio" »