The Sales Lead Management Association (SLMA) announced that The Vanella Group is a major sponsor for the association. “The Vanella Group,” said James Obermayer, SLMA CEO, “has a unique Telesales 2.0™ methodology that delivers active opportunities and builds pipeline for enterprise technology providers. They are well respected and recognized in the industry as a key thought leader in sales development and current buyer trends. Their team members are true “conversation artists” engaging at a peer-to-peer level with key stakeholders and identifying real-time intelligence that makes the difference for sales team being in the right place at the right time. We are honored to have them again as a sponsor.”
“The SLMA is one of the main organizations that focuses on effective B2B lead management and educates professionals on how they can be effective to gain the most from their marketing investments. I am 100% behind them and appreciate the work they do to really help organizations step up to an ever evolving buyer profile.” Says The Vanella Group, Inc. CEO, Mari Anne Vanella. She adds “Enterprise sales has become even more complex and competitive, shooting from the hip doesn’t work anymore and precision is needed. The SLMA is a resource professionals can count on to learn what they should be doing today.”
About The Vanella Group Inc.
For 15 years, The Vanella Group, Inc. has been delivering tele-based sales development and lead generation services to enterprise technology companies. Implementing a proprietary methodology to identify active sales cycles, Telesales 2.0™, it delivers results 5x above industry standards as reported by the DMA (Direct Marketing Association.) Customers include HP, Hitachi, SAP, and many other well-known technology firms. Also supported are startups looking for early market development and early customer acquisition.
About the Sales Lead Management Association
The mission of the Sales Lead Management Association is to help companies become successful in the critical business process of managing sales leads. The SLMA has 8,258 worldwide members and offers a membership directory, member-to-member discounts, and a website with 280-plus articles from 60 industry authors.
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