Larry Caretsky Feed

73% of SMBs Report CRM Failures, Unless…

There are Three Critical Components for Success with CRM Software

IStock_000013867169SmallCRM software at the small business level is failing. Industry reports claim that there is as high as a 73 percent failure rate with the implementation and use of CRM among the small business community and it’s not at all surprising.

Why it Matters:

"While we hear of a high failure rate with CRM software in the small to mid-sized sector, you rarely hear of a failed accounting system implementation. I wonder why that is?"

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How to Compete Against Industry Giants: Caretsky

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2 Tips for Competing Against Industry Giants

“Every industry has an 800-pound gorilla, but that does not mean you cannot effectively compete against  them and grow your business” says Larry Caretsky, president of Commence Corporation.

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Caretsky knows because his firm competes in the CRM software industry, one of the most competitive areas in the technology sector. Despite this, Commence Corporation continues to grow by helping small to mid-size businesses improve how they market, sell and provide service to their customers.

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