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Sales Enablement Radio Scores Interview with The Persuasion Code author Patrick Renvoise - Podcast


The Persuasion Code by Patrick Renvoise & Dr. Christophe Morin

Today is a special day because within the last 24 hours the sequel to the most important business book in the past 95 years has been published.  Not since Scientific Advertising by Claude C. Hopkins, has the business book, Neuromarketing, Understanding the Buy Buttons in your Customer Brain, which sold 200,000 copies, changed the way we market and sell.  This is a book that launched hundreds of consultancies, created thousands of articles, numerous me-too books and changed marketing direction efforts for thousands of companies. 

The sequel, long awaited and anticipated is “The Persuasion Code.”  We have Patrick Renvoise one of the co-authors with us today to discuss what this book delivers that so many have waited for.  

For the uninitiated, Patrick explains Neuromarketing and then continues with:

  1. What he and his co-authored have learned in the intervening years since the original book was published.
  2. We discuss the considerable research, since the first book, which underpins this work.
  3. We ask what, if anything, he learned since 2001 which has surprised the authors?
  4. We discuss the famous Neuromap and ask if anything has changed in the  “Neuromap” brain based theory.
  5. Renvoise covers three take a ways that every marketer can learn that will change the way they sell and market. 

About Patrick Renvoise, Co-Founder & Chief Persuasion Officer of SalesBrain

Prior to co-founding SalesBrain Patrick, an expert in complex sales, was in charge of Business Development first at Silicon Graphics then at LinuxCare. While marketing super-computers and multi-million software solutions to some of the world’s most brilliant scientists at NASA, Shell, Boeing, Airbus, BMW, and more, he became fascinated by the human brain. Patrick then started to investigate a scientific model to explain how humans use their brain to make buying decisions. He spent 2 years researching and formalizing the first, 100% science-based PERSUASION model called NeuroMAP™. in 2002 Patrick and his business partner Dr. Christophe Morin co-authored the first book on Neuromarketing and published NeuroMAP™. This proprietary, award winning methodology has been used for the past 16 years to help over 6,000 companies worldwide SCIENTIFICALLY PERSUADE.

In September 2018 Wiley published Patrick and Christophe’s second book titled “The Persuasion Code”. Following on the steps of Daniel Kahneman (2002 Nobel prize recipient) and Richard Thaler (2017 Nobel prize recipient) this book reveals the role of the Primal Brain or the Unconscious Brain in the process of PERSUASION (Kahneman named this brain the Fast Brain or System 1).

Patrick received a Masters in Computer Science from the National Institute of Applied Sciences (Lyon, France). He is currently serving as Chief Neuromarketing Officer of SalesBrain.

About SalesBrain

SalesBrain, the world’s first neuromarketing agency, uses neuroscience discoveries to radically transform your sales and marketing performance by targeting the decision making part of your customer’s brain.  Using the proprietary NeuroMap™ persuasion model, SalesBrain customers scientifically PERSUADE with research, training and messaging services.

Founded in 2002, SalesBrain has helped over 6,000 companies worldwide and has trained over 120,000 executives of 24 different nationalities.


  • In 2008 Patrick received the Vistage “Above and Beyond” speaker award. Vistage is the world’s largest CEO membership organization.
  • In 2009 NeuroMAP™, received the “Next big thing in marketing” award from the American Marketing Association. The 2007 recipients of this award was Youtube.
  • In 2011, 2014 & 2015 SalesBrain received the “Innovation Research Distinction” Award from the ARF (Advertising Research Foundation).

Can Salespeople be Trusted?

Listen live today at 11:30 Pacific time

Manny Medina, CEO at Outreach SaaS joins Matt Heinz to discuss:  Can You Trust Your Sales Team with Technology?  Outreach Thinks So

He's the CEO and founder of Outreach, a fantastic sales enablement and sales engagement and acceleration platform.

Manny Shares

We have a great discussion... at one point I tell Manny, "You're opening up the kimono a little bit, things that not everyone thinks about or has to experience but I appreciate you sharing..."

Continue reading "Can Salespeople be Trusted? " »

Stories: How Data Impacts the Creative Process from Epsilon's Nathan Pieratt

Plus 3 Tips on How to Help Your Creative Career

Host Matthew Cummings speaks with award-winning designer and creative director Nathan Pieratt about the three ways data impacts the creative process: it informs, it adds complexity and it uncovers insights. Pieratt shares stories from his more than 15 years of industry experience to illustrate how data helps determine the right channels, audience segments and messaging. While adding complexity and time to the creative process, data can uncover behaviors that lead to more insights…making the extra time and effort well worth it.

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Asher Strategies Joins the Funnel Radio Channel with Asher Sales Sense

Asher Strategies announced the launch of Asher Sales Sense, a radio show with podcast replays that feature hosts John Asher and Kyla O’Connell, informed guests and unique conversations on sales strategies. The first program aired on Sept 6th, and is available on asherstrategiesradio.com for people to listen in on the latest episode.

Listen to the first episode: 

Boost Your Sales Career by Adopting the Mindset of an Elite Salesperson

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Yes, Elite Salespeople have a Different Mindset and it can be learned! Podcast

Asher-20180830-tweet-asher-oconnellJohn Asher interviews Kyla O’Connell, senior sales trainer and coach for Asher Strategies about Sales Training Reinforcement Techniques.  Kyla discusses the traits of an elite salesperson, how she learned it and how she teaches sales reps to achieve an extraordinary level of success. 

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How to Crush Q1 – Guaranteed

Dial leadsThe first month and the first quarter of a new year are the most important month and quarter for any company.   I mention this now because now is the time to guarantee Q1 of 2019. 

Start the year with a below-forecast first sales month and the pressure is dramatically increased for the quarter.  If sales fail in the second month, achieving the Q1 forecast just got darn-near impossible. 

Why it Matters

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Workbooks CRM Greatly Out Scores Competitors in G2 Crowd Report

Slma-recommended-187 G2-non-gated (1)Title:   G2 Crowd Grid Report for CRM Summer 2018:  Workbooks.com vs. Competitors

Published by/Authors:  G2 Crowd

Gated: No

Download Link   

Length:  14 Pages, PDF


This PDF compares Workbooks.com with eleven competitors shown on a CRM G2 Crowd Grid®.   Of 41 categories with numerical scores Workbooks CRM has 24 first place scores, 11  second place and 6 ties.  This is the highest scoring of any company listed in the report. The number two company had 11 first place, 24 second place and 5 tied scores.  This is a great performance.  

Pricing for Workbooks.com CRM competitors editions are included on the pages 6-11 of the report. 

The companies compared are:

  1. Workbooks
  2. SugarCRM
  3. Salesforce CRM
  4. Netsuite CRM
  5. Dynamics 365
  6. Goldmine
  7. Zoho CRM
  8. SAP CRM
  9. Sage CRM
  10. Siebel
  11. Oracle Sales Cloud
  12. ACT!

SLMA Comments:   The following is taken directly from G2 Crowd’s explanation of how the grid and scoring is determined.   The reality is this report reflects the opinions of real users and not a simple analysts opinion.   While some consider CRM a me-too commodity software application, Workbooks CRM, a UK based company, seems to separate itself from the pack by its noticeable first place scoring in a majority of the 41 categorizes measured, awhile keeping its pricing at below market value as compared to ten out of eleven competitors. 

Grid® Methodology Grid® Rating Methodology.  

The Grid® represents the democratic voice of real software users, rather than the subjective opinion of one analyst. G2 Crowd rates products from the CRM category algorithmically based on data sourced from product reviews shared by G2 Crowd users and data aggregated from online sources and social networks. Technology buyers can use the Grid® to help them quickly select the best products for their businesses and to find peers with similar experiences. For vendors, media, investors, and analysts, the Grid® provides benchmarks for product comparison and market trend analysis.

Grid® Scoring Methodology G2 Crowd rates products and vendors based on reviews gathered from our user community, as well as data aggregated from online sources and social networks. We apply a unique algorithm (v3.0) to this data to calculate the Satisfaction and Market Presence scores in real time. The Grid® Report for CRM | Summer 2018 is based off of scores calculated using the G2 Crowd algorithm v3.0 from reviews collected up until June 06, 2018. To view the CRM Grid® with the most recent data, please visit the CRM page.

 Recommended for: 

  • President
  • C-Level Folks
  • CFO
  • CSO
  • CMO
  • Marketing Operations
  • Content Management and Creation
  • Product Management

Download Link


This review was conducted independently without the advice or consent of the publisher.  Of course, we only review those papers that are worth it for you to read, we leave the others to someone else.

Note:  If you would like your research or e-book reviewed, you may submit it to: content@salesleadmgmtassn.com.  There is no guarantee it will be reviewed.  You may not be given notice if it is reviewed.  If you would like to submit artwork for the cover of the work along with a copy of the work, you may do so.  Members and non-members, sponsors and non-sponsors are welcomed to submit work for review.  Sponsors are given priority for white paper reviews.

 This blog is supported by the generous sponsorship of  VanillaSoft and Goldmine CRM Software and the 25 additional sponsors of the SLMA. 

For priceless but free membership in the Sales Lead Management Association go here. 


Is it time for you to have a Personal Brand?

Note:  This is an abbreviated article that originally appeared in the Funnel Media Group Blog as Do You Have a Personal Brand?

Invest YourselfFor many careers, having your own personal brand, beyond words on a resume, not only makes sense, but is required and expected. It could be a sales job, marketing (of course), even CEOs and Presidents have personal brand considerations. For your own brand you have to consider how you will invest in yourself.  

Continue reading "Is it time for you to have a Personal Brand?" »