John Asher is the Host this week for CRM Radio. In writing his new book Close Deals Faster: The 15 Shortcuts of the Asher Sales Method he takes the time to discuss how he uses the research from the field of neuromarketing to influence how he trains salespeople.
Neuroscientists have proven that the mind works in methodical and predictable ways in making decisions. Because of this research, marketers and salespeople world-wide are taking “neuromarketing” more seriously as they explore ways to create demand and close leads based on this decision making research. During this program CRM Radio host and author John Asher will discuss the latest research and how it can change the way salespeople sell and service the customer. John is an author, entrepreneur and the CEO of Asher Strategies. His company has trained over 35,000 salespeople world-wide and he has recently (November 2017) published his book: Close Deals Faster: The 15 Shortcuts of the Asher Sales Method .
This is not a book just for salespeople, it is for both salespeople and sales manager. In 260 pages Asher doesn’t submit one idea and beat it to death over the first 100 pages, he submits a proven process for improving sales.
Hardcover: $22.18 on Amazon
260 Pages – Three Parts: Ten Chapters
About Guest Host John Asher
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