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The Sometimes-Silent Call Center… A Single-Malt or a Cocktail

DacostaWhen it comes to lead generation, one size does not fit all. While some swear by using marketing automation alone, others believe that a good email tool, tele-prospecting, or social media by themselves are the way to go.

My 30 years of experience with thousands of demand generation projects have taught me that the reality is quite different. In the B2B setting, there are too many competing interests selling similar products/solutions to the same and somewhat limited number of prospects.

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Don't Break the GDPR Rules: Infographic from Naomi Campbell

B2B Lead Agency in the UK has watched 75,000 firms get ready for the implementation deadline of May 25, 2018 of the GDPR.  In April 2016, the EU Parliament adopted a law for data protection of people in the European Union (EU). The GDPR applies to companies worldwide that promote their products (and services) to European citizens.  

Companies face large fines for not complying with the standards set by the General Data Protection Regulation (GDPR), which:

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