SLMA Radio Feed

The New Reality: Bad Databases Make Companies Uncompetitive

Why It's Important

"The data revolution has finally hit a tipping point: bad, incomplete and  inaccurate  prospect and customer data equals sales, revenue, forecasting and marketing failure"

Tweet This 

The message that CRM is something a company can't live without is well-founded but accepted and ordinary.  About five years ago...

Continue reading "The New Reality: Bad Databases Make Companies Uncompetitive" »

Funnel Radio Line-up Feb 22, 2018

 Listen while you drive to work on iTunes Tweet-todays-funnelradio-lineup-20180222

Today's topics include:  5 Most Important Things Marylou Tyler has learned in business and life. Should Incentives Be Used to Get Salespeople to do Their Job? Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders, and our day ends with: 17 Areas Shaping the IT Operations Marketing in 2018.

Continue reading "Funnel Radio Line-up Feb 22, 2018" »