Debbie Qaqish, Pedowitz Group’s Chief Marketing Strategist, Joins the Sales Lead Management Association’s Board of Advisors
Author and Strategist from Pedowitz Group Adds A focus on Revenue for the Association Membership
Lynden, WA – August 1, 2017- Sales Lead Management Association (SLMA) CEO Jim Obermayer welcomes Revenue Marketing™ strategist, author, and radio host Debbie Qaqish to its Board of Advisors. Principal Partner and Chief Strategy Officer of The Pedowitz Group, Debbie joins the ranks of SLMA’s Advisory Board for a two year term.
Obermayer said, “We’ve gotten to know Qaqish as the go-to authority on Revenue Marketing, a term she coined in 2011. Debbie hosts Revenue Marketing Radio and authored the single best book on marketing published in the last five years, Rise of the Revenue Marketer: An Executive Playbook. Her extraordinary background and accomplishments will be a powerful asset to the SLMA Advisory Board.”
Obermayer continued, “Qaqish is someone I rely on for advice and we are finally making it official. Her philosophy of marketers as revenue managers is perfectly in sync with the SLMA’s belief that companies that manage sales leads, manage revenue.”
Qaqish said of her appointment, “TPG and SLMA share a common view of the role of today’s modern marketer, which is to drive sales revenue. I’m honored to be named a member of SLMA’s Board and look forward to furthering our collective mission.”