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How to Measure Revenue from Exhibits - Victor Kippes on SLMA Radio

Listen while you work: How to Measure Revenue from Trade Shows

Trade shows are a must-have marketing tactic, but there is the cost of the show and the people (often 2X the cost of the space,, setup, transportation, etc.). 

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How Marketing Should Measure and Drive Revenue - Rigotti from Bizible with Brian Hansford

Listen while you work with Sales Pipeline Radio

Brian Hansford interviews Dave Rigotti, VP of Marketing from Bizible. Bizible provides a powerful platform that measures marketing performance in driving revenue. 

Brian and Dave  discuss how new analytics and attribution technologies help marketers measure where revenue is coming from, the best performing channels, and the ROI for demand generation. These tools are giving marketers powerful insights to align closely with sales and pursue a common goal! 

About Dave Rigotti

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Rigotti runs marketing at Bizible, a venture-backed startup that makes B2B marketing attribution and reporting software.  Dave is also a co-founder and serves on the board of MarketingOps.com a trade association and community for marketing operations professionals, and PipelineMarketing.com which produces the yearly State of Pipeline Marketing report investigating how B2B marketing organizations are driving revenue.

Rigotti has spoken at Dreamforce, Marketing Innovation Summit, #FlipMyFunnel, SEMPO Global, and a number of other marketing events about demand generation, marketing operations / technology, and account-based marketing. 

Before Bizible Dave worked at Microsoft on the Bing marketing team and graduated with a degree in entrepreneurship from the University of Toledo.

 Sales Pipeline Radio Co-Host Brian Hansford

Vice President of Client Services Brian Hansford leads Heinz Marketing technology services practice and specializes in developing demand generation and content strategies powered by process and technology. Brian is a 20 year veteran of the technology industry working for organizations such at Open Text, Citrix, Attachmate and Cambridge Technology Partners. Brian’s team has provided award-winning services for clients in a variety of services from technology, healthcare, manufacturing, and telecommunications.  

IStock-164431365 (2)This podcast has been awarded the Sales Lead Management Association "Go to the Bank" stamp of Approval.  Only articles, ebooks, research, podcasts or white papers that directly have an effect on revenue get this stamp. 

Also listen to:

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If You don't have a Sales Process, You're Participating in a Lottery - Mike Alexander on CRM Radio

Without a Sales Process Your  Business is a Lottery

Vintage Mike Alexander doesn't sugar-coat the issue of companies without a sales process. 

 In a discussion with SLMA Board Member Michael Alexander of the Private Trustees Management Group, he said, "If you can’t describe your company’s sales process you don’t have a business you have a lottery!" 

Alexander reminds us that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a high five,” he says, “When manufacturing improves its efficiency by a point or two and yet marketing and sales run fast and loose with few serious measurements in place.”   The host is Jim Obermayer

Thoughts from Alexander:

I have two questions I always ask business owners who seek my advice:

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Five Means to Ensure CRM Success: Matt Reid of Velocify - CRMRadio

Five Means to Ensure CRM Success

250-CRMRadio-20160915-reidMatt Reid, vp of marketing for Velocify shares five very specific paths to CRM success.   Matt has knowledge and strong opinions on what works and a background that backs up his views. No one can deny that Velocity is a heavy-weight in the CRM space. The company produces undeniable research on the subject of sales lead management and processing.  The host is Jim Obermayer.

Reid tackles:

  • Buy-in from the organization
  • Getting all leads, not just some into the system
  • Make sure all of the marketing and sales tools work together (big failure point)
  • Prioritize Distribution (not always considered)
  • Reporting is the key insight into sales performance

About Matt Reid

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