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Eric Kronthal says you can connect SEO to Revenue. Listen While You Work!

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Tracking Revenue from SEO is what everyone CMO wants, but not everyone gets it.  And by "getting it" I mean the ability to track it and prove that it actually happens.  

 

  SLMA Radio host Jim Obermayer interviews Eric Kronthal and covers:

  • How he increases conversion rates by 73%.
  • How to see how much traffic to a site is caused by key words.
  • How to turn a website into a 24 hour a day salesperson.
  • How to understand the visitors pain!
  • Detecting what services are important to a visitor!
  • Tracking key words from a time a person enters the word into search.
  • How to give a visitor a one-to-one experience!
  • Listen to a case study of results for one company.

 Revenue is rallying cry for marketing, as it has been since the last recession and seems to be

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Posting to various social media venues requires a change of content.

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Every social media venue has it's own language and style of posts. Some are hashtag laden, some prefer warmer stories, and some are all business.  You wouldn't wear the same outfit to a wedding, a business conference, a BBQ and a cocktail party - or would you? If you think one look covers it all, you may want to stop reading. If you only think you need to change shoes, stop reading.

Let's first cover the posting, not commenting styles for these venues that are often or exclusively used for business.

Twitter:

Include a LINK to something, unless you are sure that the inspiring quote you are posting is a standalone. But you have my attention for that VERY brief second or two - make it count. 

Find the company or people you are referring to and @mention them to give them an alert that someone is talking about them.

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SEO is a lead generation technique.

Blackhat

James Obermayer the host of SLMA Radio interviewed Judy Key Johnson from the Key Marketing Group as she discussed Lies, Myths, Falsehoods, Deceptions and Snake Oil promises surrounding discipline of search engine optimization.  Judy covered:

  • What to expect.
  • What not to expect.
  • What not to do.
  • How much doing it will cost.
  • How to choose someone to do it.
  • And how long it takes to see results.

Judy Key Johnson, KMG’s founder, has been a company president and a chief operating officer of several companies and has served on a board of directors and raised venture capital.  Everyone on the KMG team meets her high standards of performance.

Some show highlights included: 

SEO is a lead geneation technique.
It's more like PR.

What NOT to expect:

  • You MAY influence getting a nice spread in the paper about your business, but that doesn't guarantee a front page mention or interview.

Continue reading "SEO is a lead generation technique." »