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Subtitle: A MarTech Conference ebook
Published by/Authors: Scott Brinker and Emily Fraser
Download Link Why It’s Important:
“Marketing is no longer a hidden occupation managed by people repeating what was done last year. If marketing management doesn’t grow quickly they will be trampled by those who do evolve clamoring for their jobs. Kudos to Scott Brinker and ChiefMarTech.com”
Scott Brinker sat down with DemandGen Radio Host David Lewis to talk about Scott’s journey into marketing from his roots in computer science and video gaming to becoming the industry's self proclaimed “Chief MarTech.” David asks Scott about what’s in store of this year’s MarTech Conference, and Scott also shares an update on his book Hacking Marketing – along with a discussion on the rise of marketing operations as a role and function.
The two also geek out on what’s happening across the marketing technology landscape and discuss other emerging innovations including AI and virtual reality which will no doubt give marketers new ways to target and engage audiences.
The program wraps up with Scott sharing some insights about ABM and other trends he’s seeing in the MarTech landscape. You can also pick up some tips on the process for submitting your MarTech stack for the 2016 Stackie Awards at the MarTech Conference in San Francisco. Bonus: There’s also a discount code for registering at the end of the podcast!
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Scott Brinker delivered his new 2016 Marketing Technology Landscape Supergraphic at the recent 2016 MarTech USA Conference. I am not going to clutter up this entry with my own opinions as I want you to click right here to read what Scott has to say about the explosion of technology in marketing.
He talks about the 3874 companies in the field (only 150 identified in 2011). He further gives us a breakdown of the number of solutions in 49 categories. He covers the top five categories by solution count:
- Sales Automation, Enablement & Intelligence (220)
- Social media Marketing and Monitoring (186)
- Display & Programmatic Advertising (180)
- Marketing automation & Campaign/Lead Management (161)
- Content Marketing (160)