Without a Sales Process Your Business is a Lottery
Vintage Mike Alexander doesn't sugar-coat the issue of companies without a sales process.
In a discussion with SLMA Board Member Michael Alexander of the Private Trustees Management Group, he said, "If you can’t describe your company’s sales process you don’t have a business you have a lottery!"
Alexander reminds us that companies should review the marketing and sales process to the same degree as they review and improve manufacturing. “Everyone does a high five,” he says, “When manufacturing improves its efficiency by a point or two and yet marketing and sales run fast and loose with few serious measurements in place.” The host is Jim Obermayer
Thoughts from Alexander:
I have two questions I always ask business owners who seek my advice: