Matt Heinz' guest for this episode is Shannon Dougall. Some of the points they are covering are:
- Results from research highlighting the most important content features
- Examples of successful, sales-converting content campaigns
- Key B2B content trends for 2017
About Shannon Dougall:
She has been called, “a marketer of the future.” She is an adventurer, scientist, and artist in the field of marketing. She had been compared to a Swiss Army Knife, using her experiences and learnings towards an all-in-one type of demand generation and customer acquisition that includes storytelling, blogging, lifecycle marketing, digital marketing, SEO, paid advertising, email marketing, social media marketing, positioning, pre-product/product marketing, app store marketing, content marketing, growth hacking, and analytics just to name a few. Shannon’s true north is to help business’ transform to realize their true potential.
Sales Pipeline Radio is produced by Heinz Marketing.
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