Sales Pipeline Radio Feed

Funnel Radio Line-up - April 19, 2018


All shows are GMT -7 hrs. This week's topics include: Jim Obermayer with Christopher Ryan discussing The Only Way to Get the Squabbling Siblings of sales and Marketing to Grow Up: Get a Service Agreement followed by David Cook on How to Be A GREAT Salesperson…by Monday Morning! and then Matt Heinz wraps up the morning with Raviv Turner - Data Intelligence 101: The Key to Faster Growth and More Efficient Marketing


10:30 SLMA Radio with host, James Obermayer

Guest: David Cook, Author, CEO/Founder Sales Training on the Go.
Topic: How to Be A GREAT Salesperson…by Monday Morning!

Sounds too good to be true, and yet it appears it isn’t as I have already tried some of David’s techniques and been rewarded.  In his book, How To Be A GREAT Salesperson…by Monday Morning!

David Cook reveals key sales techniques—including where to insert urgency, when to use a third-party close, and how to shorten the sales cycle.  In this interview he will discuss his motivational principles that will help you approach customers with a new level of confidence and enthusiasm you never thought possible.  The host is Jim Obermayer.


11:00 CRM Radio with host, James Obermayer

Guest: Christopher Ryan, CEO/Founder Fusion Marketing Partners @CRyanFusionMkt
Topic: The Only Way to Get the Squabbling Siblings of sales and Marketing to Grow Up: Get a Service Agreement

They work independently these marketing and sales departments but they shouldn’t. Their squabbling and fighting often resembles two 6-year-old kids in the back seat of a car pointing at each other and screaming.  

Their work should cross operational lines, after all they are on the same team, but they don’t in many (most?) companies.  And yet, to reach a company’s revenue target, they must work together.  Our guest this week is Christopher Ryan, founder and CEO of Fusion Marketing Partners and he will tackle the importance of a defined, hand on the bible service agreement between the sales and marketing departments.


11:30 Sales Pipeline Radio with host, Matt Heinz, @heinzmarketing

Guest: Raviv Turner CEO CaliberMind @ravivturner
Topic: Data Intelligence 101: The Key to Faster Growth & More Efficient Marketing

From cleansing, to enriching, to segmenting and activating data, high performer marketers are taking back the control with new tech that gives them data hero powers, no spreadsheets, no export-import, no SQL or business objects - easy drag & drop to put your marketing data to work.

Matt Heinz Answers: Who Owns the Pipeline

Listen while you work, exercise, walk the dog or ride in your car.  SLMA Live Radio and Podcast.

We know that clear lines of authority on pipeline (sales funnel) ownership have been blurring.  Call it a neglect by salespeople and sales management, a frustration on the part of marketing because of a lack of followup or simply the availability of new tools.  Regardless of the cause, marketing and sales are sharing pipeline (funnel?) responsibility.    Which begs the question, who owns the pipeline. 

With the advent of new marketing automation capabilities and artificial intelligence applications, marketing is relentlessly inserting itself deeper into the pipeline at almost every level.  Matt Heinz, podcaster and radio host of his own live show Sales Pipeline Radio guides us in answering the question. 

Or does he?

To answer this question, we have gone to Matt Heinz, the expert’s expert on the pipeline question. 

About Matt Heinz

Prolific author and nationally recognized, award-winning blogger, Matt Heinz is President and Founder of Heinz Marketing with 15 years of marketing, business development and sales experience from a variety of organizations and industries.  Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers.  And Matt is the host of Sales Pipeline Radio on the Funnel Radio Channel


bout Heinz Marketing  

We are sales pipeline strategy people at heart – math marketers and sales strategists who embrace revenue responsibility. We know that what really matters is sales pipeline, closing business and accelerating revenue.  Our proven methodology delivers real B2B results based on buyer insights, market-driven best practices, and rapid feedback loop to improve and sustain the results you see.  Our approach covers strategy, design and execution – including online and offline efforts that align buyer intent with your sales process to increase both immediate and long-term conversion yield.


A Resolution for Sales Forecast Failure - Caretsky

The Argument: Does Marketing Now Own the Pipeline?

How Jill Konrath Reframes Problems

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Matt Heinz of Heinz Marketing Joins the Sales Lead Management Association’s Board

Matt-Heinz-300x300-300x300March 20, 2017- - Lynden, WA - - James w. Obermayer, President  of the Sales Lead Management Association (SLMA) announced that Matt Heinz, founder & president of Heinz Marketing and host of Sales Pipeline Radio, has joined the SLMA as an advisory board member.    Obermayer said, “With his background in sales and his agency’s focus on predictable pipeline creation and management, Matt brings a wealth of knowledge to our association.  Heinz is the expert’s expert on these topics and we welcome his experience at the SLMA.

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Konrath on Her Book: More Sales Less Time with Matt Heinz

Your Crazy-Busy Buyer: How to Break Through, Build Value & Get the Sale


Why it's Important

"When people are this busy, you have to fundamentally shift how you do things in order to peak their curiosity, make them stop and listen and actually then respond to you and say, hey I'm interested in learning more."


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Funnel Radio Line-up Feb 22, 2018

 Listen while you drive to work on iTunes Tweet-todays-funnelradio-lineup-20180222

Today's topics include:  5 Most Important Things Marylou Tyler has learned in business and life. Should Incentives Be Used to Get Salespeople to do Their Job? Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders, and our day ends with: 17 Areas Shaping the IT Operations Marketing in 2018.

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