Sales Pipeline Radio Feed

Funnel Radio Line-up August 9

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Today's line up includes: James Bawden with Darryl Praill: Building a daily activity framework that generates results. At 11 on CRM Radio with host Paul Petersen is Douglas Karr of DK New Media talking about getting more from your digital marketing and the struggles of SMB marketers. Sales Pipeline Radio with Matt Heinz welcomes a favorite guest, Guy Weismantel How to Create Effective Marketing in Difficult Industries. Finally, WVU Marketing Communications Radio Today revisits Does Awareness, Engagement & Loyalty Matter vs. the Math? with host Cyndi Greenglass and her guest, Susan Emerick.


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10:30 am Pac: INSIDE Inside Sales with host, Darryl Praill @ohpinion8ted

Guest: James Bawden, Evalueserve @EVSJames
Topic: Building a daily activity framework that generates results

https://goo.gl/1hrmLB

There is no secret sauce to being successful in sales. It all starts with building a consistent, repeatable, scalable daily activity framework that ensures you do what needs to be done. Our guest in this episode is James Bawden. James is a sales professional and frontline salesforce advocate with a decade of experience across industries, spanning from wireless retail sales to complex B2B sales. His unique mixture of full cycle sales, sales development, enablement and leadership experience has resulted in his real world, practical views on what works for sales teams. He is fiercely passionate about all things sales, especially providing a voice for salespeople who are just beginning their careers.


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11:00 am Pac: CRM Radio with host Paul Petersen, GoldMine CRM @goldminecrm

Guest: Douglas Karr, CEO, DK New Media @douglaskarr @dknewmedia
Topic: Get more from your digital marketing: The struggles of SMB marketers

https://goo.gl/EHxQft

Digital Marketing has suffered in recent years from vanity metrics (likes, followers, etc.) and some channels not living up to their hype. Marketers are returning to traditional branding - but that shouldn’t preclude digital. Digital enables faster research, testing, agility, and can ultimately be the baseline for every traditional effort. Tighter budgets and higher expectations simply don’t work. You can’t grow your business without growing your marketing and sales efforts. Deploying digital marketing effectively can mitigate some costs, but not enough to cut budgets. You should look at your marketing budget as a percent of revenue. A typical static company is spending ~10%, a high-growth company 20%. Some companies like Salesforce went all in and spent over 50% to dominate their market. Join Paul Petersen and his guest, Douglas Karr as they dive into the pressing issues of the struggles of SMB marketers.


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11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz @heinzmarketing

Guest: Guy Weismantel, CMO Pushpay @guyweismantel
Topic: How to Create Effective Marketing in Difficult Industries

LISTEN LIVE OR CATCH REPLAYS HERE >


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12:30 pm WVU Marketing Communications Today with host, Cyndi Greenglass @directchick

Guest: Susan Emerick, Principal & Founder - Brands Rising 
Topic: Does Awareness, Engagement & Loyalty Matter vs. the Math?

https://goo.gl/bUKPuJ

Data-driven communication is the buzz word in marketing as we are being held accountable for our efforts and budgets. Math metrics, measurement, and milestones are the vocabulary of today, but does that mean awareness, engagement and loyalty no longer matter?

Why it Matters:

In our focus on big data and data science, have we dehumanized marketing?


Led Zeppelin’s B2B lessons with Chandar Pattabhiram: Your Marketing Stairway to Heaven

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On this episode Chandar Pattabhiram, CMO at Coupa Software joins us as we talk about bringing start-up agility to enterprise marketing.

But first, we talk about what Led Zeppelin has taught him about marketing!  So good.  

  • What is the stairway to heaven when it Are somes to customers?
  • A stairway must define the all the stages of customer experience.
  • Be less focused on adoption, cross sell and advocacy marketing
  • Chandra shares the only two metrics that matter
  • Matt asks: Are stairways bi-directional 
  • How to balance acquisition marketing, retention markting and full life time value  in addition to acquisition
  • Is it true that more than 85% of the marketing spend is in acquisition? 
  • How much to spend in adoption marketing?
  • What is the right kind of cross sell? 
  • Why you must spend money equally across all channels of marketing 
  • Is it true marketing is spending more money on science? 
  • How does marketing get a seat at the table?

We also talk about customer lifetime value and a holistic way of thinking about the customer. Listen in to hear his thoughts about the increasing focus in marketing on science and the increased focus on metrics and things you can measure.  We dive into the science of storytelling and MORE!  

Check out the full transcript on our blog  7/30/18.  


Funnel Radio Line-up August 2

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Today we start at 10:30am Pac: Revenue Rebels with host, Rhoan Morgan and her guest, Michael Sala, Managing Director, Strategic Origination, LLR Partners Topic: How sales and marketing alignment moves the revenue dial. Then Dan Perry hosts Sales Enablement Radio with guest Bill Hicks, Chief Relationship Officer, Ultimate Software discussing if relationships still matter with retention. Matt Heinz's guest, Nick Jordan, CMO of Logic Inbound discusses How to Sell to Larger Organizations with Bigger Budgets. And our season finale for WVU Marketing Communications Today takes us to Integrate WV 2018 with hosts Cyndi Greenglass & Matthew Cummings LIVE from Studio B.



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10:30 am Pac: Revenue Rebels with host, Rhoan Morgan, CEO DemandLab @demandlab

Guest: Michael Sala, Managing Director, Strategic Origination, LLR Partners

Topic: How sales and marketing alignment moves the revenue dial

 https://goo.gl/iDA2Jk


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11:00 am Pac: Sales Enablement Radio by The Brevet Group

Guest: Bill Hicks, Chief Relationship Officer, Ultimate Software @WEHicks

Topic: Account Retention - Do relationships still matter when retaining accounts?

 https://goo.gl/jWjuMC


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11:30 am Pac: Sales Pipeline Radio with host, Matt Heinz, Heinz Marketing @heinzmarketing

Guest: Nick Jordan, CMO of Logic Inbound

Topic: How to Sell to Larger Organizations with Bigger Budgets

 Listen Live >


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12:30 PM Pac: WVU Marketing Communications Today 

LIVE from Studio B at INTEGRATE WV 2018

SEASON FINALE -  Hosts are Cyndi Greenglass and Matthew Cummings

 https://goo.gl/nfBKvV


You can Build A High Performing Sales/MarketingTeam - Patrick Morrissey with Matt Heinz

Matt Heinz asked Patrick, "What are some of the keys you find to building really high performance marketing teams that can deliver results?

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