Sales Pipeline - Funnel Management Feed

Dan McDade - Answers Who Owns the Pipeline and Why

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 Pipeline Ownership is a Growing Question - Dan McDade


Of course, the salespeople own the pipeline, right?  Maybe yes and maybe no.   With the advent of more sophisticated CRM systems, certainly marketing automation programs and now AI, marketing is getting involved in almost every step of the pipeline.  And with involvement comes a responsibility.   In this program DAN McDade, CEO of PointClear talks about pipeline ownership and how technology isn’t always the answer if the basics aren’t being addressed:
  • Marketing automation doesn’t seem to eat its own dogfood!

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When a New CMO Meets the Sales Manager, Sparks Fly

IStock_000008113130Small“What can I do for you today?” Cyndi asked the new CMO as he settled into the chair facing her.

“It isn’t what you can do for me,” Tom said. “It’s what can I do for you.  While I’ve only been on the job for a few weeks, maybe there is something Marketing needs to do for you,” he said with a bemused smile.

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Matt Heinz Answers: Who Owns the Pipeline

Listen while you work, exercise, walk the dog or ride in your car.  SLMA Live Radio and Podcast.

We know that clear lines of authority on pipeline (sales funnel) ownership have been blurring.  Call it a neglect by salespeople

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