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We all know the drill to fill out our online profiles in social media: Twitter, Facebook, LinkedIn, Google+, YouTube, Instagram, trade associations and directories, your bio page, email signatures.
How many times, as sales slip and sales reps complain about marketing, have we heard Marketing say they will redouble their efforts? It isn’t uncommon to believe that to increase sales you should increase sales activities. But let’s back up for a moment and decide first what the objectives are before spending more money to create more leads that are often ignored in the first place.
If sales are slipping, review/do the following:
1. Is sales lead follow-up at the 60-80% level at any given time (20-40% is still in the pipeline)? ____ Yes ___ No
2.If follow-up is not happening:
It happens every year, salespeople are behind in quota, competitive sales that should come to you slip through your salesperson’s hands. The problem is that you very seldom know why. Host Susan Finch interviews Patricia Fripp, the woman with boundless energy and bottomless wit to get to the heart of the lost sales issue.
- Pricing is too high
- A product isn’t good enough
- The marketplace sucks
- The weather was bad on the east coast
- Hurricanes in the south tornadoes in the Midwest
- And fires, floods, earthquakes and freeway shootings in the west.
This is the last of the sales leakage issues, at least in this grouping. There are more, but this is enough to use as a check list.
33. Do you know the customers buying process? How does your customer buy? What are their steps? How many "touches" do they require to be comfortable enough to sign the PO? Do your processes match their steps? Are you in sync or out of sync with their processes to buy your product?
If you've read Part 1 you have some feeling of the sales leakage problems that stalk every company. Here we have another 16, with the last 24 to follow tomorrow.
16. Is there fiction between sales and marketing? It is supposed to be a team, these marketing and sales folks. If there is anger and frustration between the groups, if their goals are not the same, either get them working on the same team or fire the department heads so you can form new teams.