‘How to Turn Around Failing Sales’ - Ebook
The Funnel Media Group (FMG) has released an ebook entitled How to Turn Around Failing Sales: Fifty-six reasons companies fail to reach revenue forecasts and what to do about them. The author, Funnel Media Group Publisher James W. Obermayer, draws on 20 years of experience as the principal of Sales Leakage Consulting, which is owned by FMG. He is also the producer for the Funnel Radio Channel programming and founder of the Sales Lead Management Association, all of which are part of FMG. The ebook, released through the Sales Lead Management Association ( a FMG company) is free, not gated and can be accessed here.
Why it’s Important:
"Of course, there are many reasons why sales dump at mid-year. But I have found these 56 to be the main causes of failure. Some have are easy fixes, some are things to avoid, some are long-term fixes, some cost money, and some simply require policy or rule changes and common sense. Most can have immediate impact."
James W. Obermayer
This ebook is unique. It not only lists 56 ways to turn around failing sales, but also grades each tactic with ascending dollars signs from one to five to indicate the ROI that can be expected by addressing the issue. Offered as a PDF form, the ebook allows the reader can fill in spaces to assign a specific problem area to a named individual, with a place to enter the date by which the reader wants the issue fixed.
How to Turn Around Failing Sales, also references books and white papers that can assist the reader. Those referenced did not pay to be a part of the work.
The work is divided into five sections: