CEO Has Solution for Inaccurate Sales Forecast
With a shrug she said, “I do what we did last year. We have a marketing plan,” she continued. “We review last year's spend and and make adjustments, usually on a budget the CFO gives us.”
Why it’s Important
"Sales Performance is tied to sales lead performance, which is tied to your marketing budget. Period."
Clint Eastwood said it best in the movie, Sudden Impact, “It’s just a question of results. Everyone wants results, but nobody wants to do what it takes to get it done!”