Why Salespeople Get Paid More than Marketers

Sales people get paid more because revenue can be directly attributed to their performance. I ask you, can marketing’s performance be tied to revenue? Finally, the answer is yes and it’s essential to do so to change marketing’s perception from a cost center to revenue generation.

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Salaries: Event Manager Comp Varies Greatly by Location

Event Management covers a wide range of jobs.  It could be a job with an event company, an association, a company with private events or as a synonym for exhibits manager.   The salaries paid vary greatly by city and probably responsibility. The event manager for SalesForce.com may compensated quite a bit above the average for producing Dreamforce every year.  From what we can see, event management is a growing profession as corporations increasingly host their own events and users conferences. 

The following are from well-known job sites with links to the site for Event Managers. 

CMO Salary Update

This is a CMO  update from January 2014.  Milage varies.  Lots of sources.

Considering the wealth and revenue a CMO creates we are always surprised at the compensation level.  But then again not all CMO's are created equal.  Not all know how to create revenue based on a company's sales forecast.  Not all think their job is to create qualified prospects for the salespeople.  And not all know that sales lead management is a process. 

Salaries: Sales Operations Manager

Sales operations has always been and is increasingly an important position with B2B and B2C companies.  We have taken information from Payscale and Glassdoor.  Click to find out more information. 

Payscale: Human Capital   

Sales Operations Manager Salary   

(United States)

The three highest-paying cities for Sales Operations Managers can all be found in California: San Jose, San Francisco, and San Diego. Overall compensation packages to Sales Operations Managers range from $45K on the low end to $116K on the high end; this includes bonuses that peak near $20K and profit sharing that approaches $16K, with some high rollers snagging commissions as high as $30K. Residence is the biggest factor affecting pay for this group, followed by experience level. Most enjoy medical while a strong majority get dental coverage. Vision coverage is also available to the greater part. Most Sales Operations Managers report high levels of job satisfaction. Women make up a slight majority of Sales Operations Managers (51 percent) survey respondents. Figures cited in this summary are based on replies to PayScale's salary questionnaire.

MEDIAN: $69,299

Salaries: Public Relations Directors

We start this report with some information from the US Department of Labor and then visit commercial sites with more updated information and end with the PSRA’s Job Center.  Links are included. 

United States Department of Labor

Occupational Outlook Manual  Summary

Public relations and fundraising managers plan campaigns to raise donations or improve the public image of their clients.

Sales Enablement Salaries

Sales Enablement Managers seem to be a scarce commodity.  Finding salary information isn't easy, but we found a few listings and some thoughts on what others think about Sales Enablement. 

Linkedin seemed to offer the most jobs available in the sector.

glassdoor

Sales Enablement Manager Salaries

13 Salaries 

Updated Nov 3, 2016

National Avg   $90,851^*

Min  $53K

Max $131K

How much does a Sales Enablement Manager make?

Marketing Operations Manager Salaries

Marketing operations salaries are increasing as is the popularity of the new positions popping up in large and medium sized companies.  As usual the location makes a difference and so does the experience level.  

Salaries: Director of Marketing

These are averages from different sources.  Do your own research.  Links are provided.

Glassdoor

Director of Marketing Salaries

4,958 Salaries  Updated May 31, 2016

National Avg  $121,744   Min  $62K  Max  $175K

How much does a Director of Marketing make? The average Director of Marketing salary is $121,744. Filter by location to see Director of Marketing salaries in your area. Salary estimates are based on 7,425 salaries submitted anonymously to Glassdoor by Director of Marketing employees.

Payscale

Content Manager Salaries

Content Manager Salary

The following information is extracted from public information on the internet from three sources.  Go to the links to find out more.  Note there are many variations of "content manager," so if you do searches, try to be as specific as possible as to the nature of the content being managed to see if there are listings for that title.   The copy below is taken verbatium from the sites listed as it is public information and we encourage you to visit these sites for more detailed information. 

From: Payscale   Go to its site for more detail.

Content Manager Salary  (United States)

For Content Managers,yearly average wages total $55K annually.

PR Manager Salaries

Wow these estimates vary.  You'll just have to dig deeper.  This is quoted directly from each site.  No editorial.  

glassdoor

Public Relations Manager Salaries

408 Salaries   Updated Nov 6, 2015

National Avg:  $76,335

How much does a Public Relations Manager make? The average Public Relations Manager salary is $76,335 . Filter by location to see Public Relations Manager salaries in your area. salary estimates are based on 518 salaries submitted anonymously to Glassdoor by Public Relations Manager employees.

PayScale.com

Public Relations (PR) Manager Salary  (United States)

Public Relations Managers in the United States can expect to earn an average of $61K annually.