Ok, so maybe this is the formula for fiction. Women’s fiction. Romantic fiction. But when I think about it, this is not unlike most redemptive stories from successful people.
They sinned: did things wrong, caused issues and problems for those around them and in their businesses.
In this process they suffered. Of course, there may have been some success, but not total success. No matter how they managed their lives and their businesses, they had suffering which they didn’t take the time to tie back to the wrong doing, the failures.
Eventually they learned, matured and repented. They changed and found salvation. Through their repentance, they learned how to be successful.
This formula isn’t a far stretch to those of us in marketing. Take me for instance. I have a degree in English literature. After a short stint as a technical writer (interesting but not overly successful, although I did write the testing specs for the Wankle engine), I moved into marketing. As a marketing specialist without training I sinned again and again:
- I created inquiries for sales, but not qualified leads.
- I launched marketing programs without telling the salespeople before they were launched.
- I didn’t understand the principles of direct marketing until much later, so I created direct mail without a complete offer, with too much copy, and using bad lists.
- I used lists for mailers that were old and had never been cleaned up.
- I managed trade shows without understanding the reason for the show: leads.
- I ran advertising without a call to action.
- CRM systems? I used a spreadsheet.