Tips and tricks from the field, Rhoan Morgan, your host and CEO of DemandLab chats with Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP.
With over 5,000 martech solutions available today, it’s no surprise that marketers are outspending IT on technology investments, or that they’re using an average of 91 technology systems to support their marketing strategies. In this program, DemandLab CEO Rhoan Morgan interviews Delinda Tinkey, Sr. Sales and Marketing Automation Manager at Evolve IP who provides tips on how to:
I recommend these books as gifts for Christmas. I have read these and found them to be useful, insightful and a help to any sales and marketing professional. Some of the authors I have come to know, some have been interviewed on SLMA Radio or CRM. Business books are not written because of royalties, they are written because the author can't keep their knowledge inside. It takes hundreds and hundreds of hours to write a book, a lot of self-searching, some ego bruising, many late nights and weekends without the family.
These books are a gift of knowledge which is so much better than a tie or a bottle of perfume.
2017 CEO Predictions for SLMA from Rhoan Morgan CEO of DemandLab
2017 will be the year of customer journey and engagement. But not by the means or teams we traditionally think of. This will be driven by new capabilities born out of our age of digital transformation and it is no longer an aspirational goal for companies – it’s a must do. It’s key to advancing business goals, driving revenue and remaining competitive.
The goal of this initiative is to bring marketing, sales and service together through joint interests in increasing revenue, expanding customer lifetime value and deepening the customer relationship.
Why 2017 will be Different
“The goal is to bring marketing, sales and service together through joint interests in increasing revenue, expanding customer lifetime value and deepening the customer relationship… companies must break down business team silos to design superior customer journeys and better manage customer experience by restructuring teams (or introducing new teams)”