Research Feed

Sales Lead Validation Study finds 50% of Inquiries are not Leads! Ah, but 50% are!

This is a research study released by Straight North a SEO agency.  This is not a small sample study, nor are the results of minor significance.  

  • 18 Month Study
  • 373,000 inquiries
  • 237,000 phone calls
  • 23,000 not validated
  • Of the 350,000 left:
  • 178,000 were determined to be sales leads

Yes, there are more results and much to muse over.  The value is this allows marketers to predict the future. Open it up and see the results. 

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Research: Alert - New High Performance ABM Must Read Roadmap

High-performance-abm-capabilities-benchmark-report-1-638Title:  High Performance ABM Capabilities, the Proven Account-Based Marketing Framework

Published by:  Demand Metric Research Corporation

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Length: 35 Pages

Highlights: 

  • Best practices in ABM: The Framework in six steps
  • This answers: Does compliance with the ABM capabilities frameworks result in greater revenue impact from ABM? (Of course).
  • 500 Survey respondents (Big number offers credibility)
  • The paper shows Maturity Milestones
  • The paper shows Recommended actions

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Top Ten Marketing Automation Comparison: Research

Top-10-marketingResearch: Top 10 Marketing Automation Software Report

Sub Title:  Comparison of the Leads Marketing Automation Software Vendors

Published by:  Business-Software.com

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SLMA SCORE: Four out of Five

Reason: Easy to read.  Consistent from year to year.  Includes price.   Includes Links.   But too few companies reviewed.  For instance the CRM Review has 40 companies.  

Length:  Five Pages

 Highlights: 

Review the Top 10 Marketing Automation companies to compare features, pricing and delivery models.

234x60-join-slma-21careerbenefits

Marketing Automation is an over-night success after being introduced 15 + years ago.  Administration

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