Qualified Sales Leads Feed

Fight Gut Troubles with Qualified Sales Leads

IStock-517312614Gut problems are difficult to discuss in polite company.  Gut issues are creating a growing burden on sales managers and salespeople. Symptoms are different from sales manager to sales manager, salesperson to salesperson: bloating, failure to make quota, chronic diarrhea, fear of hearing “No” from prospects, constipation, dishonesty from customers, vomiting before sales meetings and forecasting failures.  It needn’t be that way, marketing  professionals instead of blood tests can diagnose the problem and cure it.

Whoa, can marketing people can solve gut problems?  Of course, every person in marketing, every manager and every specialist, content manager and brand manager, product manager and marketing operations manager has one job, stop sales managers and salespeople from having  gut problems.

Marketing spends a lot of the company’s money to find the most serious, qualified people that need the company’s  products.   Of course, there are a large percent -20-25% that are tire kickers who are interested, but don’t have the money or the authority to make a decision.  Another 20-25% are competitors, students and prisoners and that leaves nearly half of the leads that will buy someone’s product.  These are the ones everyone in marketing is seeking, these are the qualified leads. 

Why it's important

"Qualified leads result in more appointments, more proposals, predictable pipelines and more sales than any other single marketing function except the creation of the product itself."

James W. Obermayer

Qualified leads are the solution to sales gut troubles.  Qualified leads solve the quota issue, the vomit issue, bloating, the sales forecasting issue, maybe even fear and diarrhea. 

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Beat the odds: Double Qualified Leads from Shows - George Rebhan CEO of LeadValu

How to Double Qualified Leads from Trade Shows

Everyone, yes everyone, knows that trade show leads close faster than any other type of lead (fewer steps in less time).  With the fixed cost of a trade show going in, the challenge is how an average company can get the maximum number of qualified leads.
Why it matters:
 
Double the number of qualified leads, (which reduces your lead cost in half) and you will increase sales by 100%. Sounds farfetched but not really; our guest George Rebhan of LeadValu tell us how to do it.  

About our Guest  George Rebhan
George is president and co-founder of LeadValu LLC, and an accomplished entrepreneur and product development expert with over 30 years of experience. He’s been part of the founding or executive management team for a number of start-up or early stage companies. George also played a key role in the acquisition planning/strategy and post-acquisition integration for those companies.

About LeadValu

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How to Erase Wrinkles Caused by Salespeople

This simple solution also solves gas, bloat, & high blood pressure while in a salesperson’s presence.

IStock-147272160It’s a proven fact that salespeople can cause premature aging in marketing people.  Wrinkles are just the most visible indication that salespeople are stressing out the marketing department.

Doctors tell me that another symptom of premature aging in marketing people is increased blood pressure (usually within 25 feet of anyone from Sales, including sales management).   Other health issues may be gas and bloating; severe snoring and lack of sleep; heart palpitations and migraine headaches between the eyes.  Stomach ailments are also reported when salespeople fail to make quota and complain to Marketing.

The treatment for these common symptoms is to give every salesperson a qualified sales lead each morning, with or without food.  Avoid giving salespeople qualified leads if they are likely to consume alcohol within four hours.   Alcohol is known to put them to sleep and they will easily forget they received a qualified lead from you.  

Why it's Important

"If all salespeople are given at least one qualified lead a day, within 30 days marketing managements blood pressure will begin to return to normal when they are in the presence of anyone from Sales.   Within 45 days gas and bloat should subside to once or twice a week.   Snoring diminishes and lack of sleep is resolved within 60 days.  Heart palpitations and migraines might take as long as 90 days to subside."

Jim Obermayer

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Cartoon for the Weekend: Is the quarterback the issue or is it unqualified leads and broken lead mgmt?

You have permission from the Sales Lead Management Association and the Cartoonist, Stu Heinecke to copy and distribute this cartoon as is with attribution!

Stu-new-quarterbackQuarterbacks and marketing managers are said to share the same fate: produce fast or get traded.  There are two things we recommend to avoid the probability of a trade:

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Cartoon for the Weekend: Siri is asked for a Sales Lead App.

You have permission from the Sales Lead Management Association and the Cartoonist, Stu Heinecke to copy and distribute this cartoon as is with attribution!

112211-siri
Marketing is always on the hunt for something, maybe a new app, to create sales leads for a hungry salesforce.   But as we usually find out, there isn't one app to solve the problem.  It takes consistency of purpose, a solid plan, constant measurements and more than a CRM system to drive revenue.   It takes a constantly questioning marketing team to seek new qualified prospects from a variety of sources.   Those that believe email campaigns will source all of their qualified leads are usually left wanting.  It takes a combination of tactics to create interest and, solid content management.  

 

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Sales Lead Validation Study finds 50% of Inquiries are not Leads! Ah, but 50% are!

This is a research study released by Straight North a SEO agency.  This is not a small sample study, nor are the results of minor significance.  

  • 18 Month Study
  • 373,000 inquiries
  • 237,000 phone calls
  • 23,000 not validated
  • Of the 350,000 left:
  • 178,000 were determined to be sales leads

Yes, there are more results and much to muse over.  The value is this allows marketers to predict the future. Open it up and see the results. 

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