Predictive Lead Generation Feed

Is Predictive Marketing Changing the Reality of Lead Generation? - Matt Amundson on SLMA Radio

Will Lead Gen ever be the same?

On the surface predictive marketing sounds like a gamble on the future with a little bit of fortune telling thrown in, but that would be a wrong assumption. 

In this interview with Matt Amundson Vice President at EverString, we explore the scientific (yes we have used the ā€œSā€ word) roots of using artificial intelligence to guide marketing to those most likely to buy.   The host is Jim Obermayer

About  Matt Amundson

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The Mystery of not making quota is solved by Predictive Lead Gen

Slma-recommended-187How Predictive Lead Gen Solves the Mystery of Revenue Shortfalls by finding Qualified Prospects

The number one request of any salesperson is to receive qualified leads. Solve this issue and you solve the revenue problem for your company. In this program, the senior director of product marketing at Infer, Sean Zinsmeister describes how machine learning delivers the most sought after of all marketing outcomes: a qualified prospect. The host is Jim Obermayer

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