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Dan McDade - Answers Who Owns the Pipeline and Why

Listen while you walk the canary iTunes

 Pipeline Ownership is a Growing Question - Dan McDade


Of course, the salespeople own the pipeline, right?  Maybe yes and maybe no.   With the advent of more sophisticated CRM systems, certainly marketing automation programs and now AI, marketing is getting involved in almost every step of the pipeline.  And with involvement comes a responsibility.   In this program DAN McDade, CEO of PointClear talks about pipeline ownership and how technology isn’t always the answer if the basics aren’t being addressed:
  • Marketing automation doesn’t seem to eat its own dogfood!

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Matt Heinz Answers: Who Owns the Pipeline

Listen while you work, exercise, walk the dog or ride in your car.  SLMA Live Radio and Podcast.

We know that clear lines of authority on pipeline (sales funnel) ownership have been blurring.  Call it a neglect by salespeople

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Funnel Radio Line-up Feb 22, 2018

 Listen while you drive to work on iTunes Tweet-todays-funnelradio-lineup-20180222

Today's topics include:  5 Most Important Things Marylou Tyler has learned in business and life. Should Incentives Be Used to Get Salespeople to do Their Job? Confessions of a CMO: The secrets and successes behind B2B’s revenue leaders, and our day ends with: 17 Areas Shaping the IT Operations Marketing in 2018.

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Why Podcasting Builds Trust, Credibility and Leadership - Matt Heinz on Sales Pipeline Radio

Listen While you Work or Play


IStock-627130554Matt Heinz and Paul Roberts, his announcer for Sales Pipeline, debated the pros and cons of podcasting.  They discuss storytelling, the importance of audio, conversations and podcasting  (Matt believes podcasts are really unstructured learning time).

While Matt is a B2B math marketer he likes technology such as podcasts that set him and his company apart from firms that haven’t embraced storytelling and conversations.

Matt remembered being at a conference when a CMO he had been trying to reach recognized his name from Sales Pipeline Radio.

Why it Works

"Podcasts are true social selling; give first and ask later."

Paul Roberts -  OC Talk Radio

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Funnel Radio Line Up January 25, 2018

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10:30 - SLMA Radio with host Jim Obermayer

Guest: Mark Donnolo @salesglobe
Topic: Why Account Planning Delivers Outsized Revenue Results


https://goo.gl/5gdJAq

Account planning is undoubtedly successful in the companies that employ it but its success depends on changes in attitude and processes that salespeople seem to loath.  While the results are invariably stunning, but the adoption in the short term is sometimes slow and in the long term difficult to sustain.  In this interview multiple book author and Mark Donnolo discusses his recent book,Essential Account Planning

  1. How to create a strategic account structure
  2. How to over-come initial resistance to change
  3. Who is involved in account planning
  4. How revenue is measured once a plan is in place (creating a dashboard)
  5. Other reasons and goals for account planning

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11:00 - CRM Radio with host Jim Obmermayer

Guest: Mark Godley the President of LeadGenuis
Topic: How to Avoid the Mistakes of the B2B Sales Data Stack

https://goo.gl/GPCRRj

Regardless of the software used and the lead generation programs, the successes of competitive corporations are now based on their ability to manage and access accurate data. Without accurate data, a company is at a severe disadvantage in the B2B market place. Our interview this week is with Mark Godley the President of LeadGenuis.  Mark presents his ideas on how to avoid mistakes in creating an accurate database.  The host is Jim Obermayer.


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11:30 am - Sales Pipeline Radio with host Matt Heinz @heinzmarketing

Guest: Ryan Bonnici, CMO at G2Crowd @ryanbonnici
Topic: How to do PR for B2B: Driving Awareness, Thought Leadership AND Leads

https://goo.gl/WMHZNR

I’m super impressed with how effective G2 Crowd lists have been, both the overall top XXX lists by segment as well as the metro area lists.  We'll talk about Ryan's approach to B2B PR, how that impacts sales pipeline (directly and indirectly).  Check it out and learn more about G2 Crowd here.


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12:00 - P.I.C.N.I.C. Podcast by Ipswitch with host Greg Mooney @gregmooney

Guest: Steve Staden, CISSP, Senior Dir of Prod. Mgmt Ipswitch
Topic: How I Learned to Stop Worrying and Love GDPR

https://goo.gl/B67jfN

 

During this episode, we will try to answer the key questions related to European GDPR (General Data Protection Regulation) which will be effective May 25, 2018:

  • What’s the biggest pain point around GDPR?
  • Who is impacted by GDPR?
  • What can GDPR be compared to?
  • Why should you even care about GDPR?

What happens after May 25th, the enforcement date?