Terrific lineup today starting at 9:30 with a replay of David Lewis' interview with Daniel Waas of GoToWebinar. They discussed Reinventing the use of webinars for lead generation. Next Anna Fisher of ZoomInfo joins Jim on the topic of, How Companies Are Using Databases to Improve Sales & Marketing Productivity. Jim continues his series of "5 most important things learned" with his guest, Paul Teshima of Nudge.ai. Matt's guest is Mark Godley of LeadGenius. How lead augmentation drives greater sales pipeline contribution is their discussion topic. Greg Mooney hosts PICNIC this week and welcome Joy Beland of Pink Hat Technology. They cover a most important topic: The Importance of Human Element in Fighting Cyber Crime.
Listen while you work:
This show discusses marketing's growing role from just lead generation to a greater role in support to help salespeople build a