Partnerships & Sponsors Feed

Sales Lead Management Association (SLMA) and Marketing Automation Institute (MAI) Partner to Deliver New Expertise

SLMA and MAI Provide New Offerings to Cross Train Sales and Marketing Leaders

Marketing Automation Institute LogoGrand Rapids, Michigan and Villa Park, CA—July 25, 2012— Sales Lead Management Association (SLMA), serves 4800 sales leaders globally and The Marketing Automation Institute (MAI), the premiere certification body and collaborative community for B2B and B2C marketing automation professionals, announced a strategic partnership today to further the education of marketing automation in the market and cross train sales and marketing professionals.

“We are thrilled to partner with SLMA, one of the greatest resources for today’s marketing and sales professionals,” says Carlos Hidalgo, executive director of the Marketing Automation Institute. “The certification courses MAI offers will be a great addition to SLMA’s curriculum. Our goal of this partnership is to bring a focus on marketing automation to SLMA members to further their understanding of marketing automation and how it impacts sales.”

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Sales Lead Management Association Partners with Software Advice

Offers Free, Comprehensive Customer Management Software Reviews

LOS ANGELES, CA- - April 2, 2012 - - James Obermayer, CEO of the The Sales Lead Management Association (SLMA) announced that the organization has partnered with Software Advice of Austin, Texas to offer SLMA members and visitors access to free customer marketing and management software reviews.

Don Fornes, CEO of Software Advice said, “There is such a wide variety of CRM solutions on the market. It’s critical that buyers have a third-party resource and real end-user reviews to determine the right solutions for their sales and marketing organizations. We’re excited to partner with SLMA to provide such a resource to its members.”

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