James Obermayer the host of SLMA Radio interviewed Judy Key Johnson from the Key Marketing Group as she discussed Lies, Myths, Falsehoods, Deceptions and Snake Oil promises surrounding discipline of search engine optimization. Judy covered:
- What to expect.
- What not to expect.
- What not to do.
- How much doing it will cost.
- How to choose someone to do it.
- And how long it takes to see results.
Judy Key Johnson, KMG’s founder, has been a company president and a chief operating officer of several companies and has served on a board of directors and raised venture capital. Everyone on the KMG team meets her high standards of performance.
Some show highlights included:
SEO is a lead geneation technique.
It's more like PR.
What NOT to expect:
- You MAY influence getting a nice spread in the paper about your business, but that doesn't guarantee a front page mention or interview.