Managing sales leads has always gotten its biggest visibility for those organizations that have direct sales forces. But there are advocates that say that managing leads for the independent channel can be just as fruitful and in many cases more so.
In this interview Jim Labelle of LeadTrack software shares why the right software and the right management of leads for the independent channel can be tremendously productive. Labelle says that in many cases the follow-up of the inquires and leads is substantially higher than those given to a direct sales force. Maybe the channel is hungrier, more grateful or more business like. When your organization can rely on a 80-90% followup of leads, selling through the channel is attractive. About Jim LaBelle
Jim Labelle is the President and owner of LEADTRACK Software. After an exciting career in