How Customer References Drive Business - Ian Levine on Customer Marketing Radio with Steve Gershik

The power of customer references to help drive business

                                      

Ian Levine of RO Innovation will talk about the power of customer references to help drive business for your organization. LIVE 12:30 PM Pac 1/12.  This is a podcast replay. 

Continue reading "How Customer References Drive Business - Ian Levine on Customer Marketing Radio with Steve Gershik" »


2017 Predictions from LeadMethod CEO Justin Johnson

 Channel Revenue Optimization in 2017

IStock_000038306980LargeIn 2017 suppliers that start to leverage data and metrics to optimize their channel partner relationships will see huge gains. Strong results will come when suppliers start to proactively manage and communicate with their channel partners in order to drive more revenue.

Understanding channel partner engagement with leads and opportunities is critical. For example, research conducted by LeadMethod shows that more than 70% of channel partners do not regularly follow up on leads and opportunities that are shared with them. That amounts to a significant number of missed sales.

Why it Matters:

Justin Johnson - LeadMethod photo"Suppliers that embrace process change and software investments to better engage their channel partners will see significant growth in 2017. We recommend three core strategies: Understanding Channel Engagement, Creating a Process for Channel Feedback, and Providing Training and Sales Coaching"

Justin Johnson CEO LeadMethod

 

Continue reading "2017 Predictions from LeadMethod CEO Justin Johnson" »


THE OUTLOOK FOR B2B TECH MARKETING in 2017 - White paper from the Arketi Group

ARK-the-outlook-for-b2b-marketing-in-2017Title:  THE OUTLOOK FOR B2B TECH MARKETING 2017  Back to the Future

Published by/Authors:  Arketi Group

Slma-recommended-187Gated:  Yes

Download Link

Length:  19 Pages

Highlights: Results of its 2016 40 Company Roundtable

  • B2B Marketing is expected to generate $161 Billion in US Spending (research firm Outsell).
  • There are said to be 3,000 technology solutions for marketing
  • Marketing Technology is expected to be a $120 billion industry
  • Content Marketing is King: But where is the story? Strong opinions here. Is it a wished for foundational plank or reality?
  • Video or it didn’t Happen? Is cheap video worth it?     Forbes quote.
  • A Tsunami of Technology Tools: There needs to be a Yelp for tech tools. More tools may not be better.  The holy grail of marketing is…
  • No School like the Old School: Fax? What’s that?  It works?  Media Tours?  Still viable.
  • Last Words:

Why It’s Important:

Continue reading "THE OUTLOOK FOR B2B TECH MARKETING in 2017 - White paper from the Arketi Group" »


Ten Things Marketers Should Do in January: From Matt Heinz

It’s time for more than just New Years Resolutions.  In January (this year and moving forward) here are ten recommended focus areas to set up a hugely successful new year.

IStock-4642671131. Past year postmortem

Take time to pull together your team and post-mortem last year.  Document it, and start storing those post-mortem summaries somewhere that they can be revisited on a regular basis.  Good postmortems are part review, part constructive criticism, part brainstorm.  Use this as a foundation and jumping-off point for the new year of marketing strategy and execution.

2. Professional development goals

Be selfish for a moment.  What do you want to learn this year?  What skills do you want to gain and how will you get them?  What do you want to learn and where will you find it?

Continue reading " Ten Things Marketers Should Do in January: From Matt Heinz" »