Let me preface my question ”Why aren’t women represented more in the B2B in the senior marketing management ranks,” with my own mea culpa that I don’t have the answer either. But I am just struck by two things:
- Women in marketing appear to make up the majority of employees.
- Women in senior management positions, CMO’s, Vice Presidents seem to be absent or vastly in the minority.
I don’t know how women can occupy so many middle management jobs without ascending to the top slots. True, I haven’t done research on this, but as I review companies in CRM, Marketing Automation, and then the B2B companies they serve, oops, women aren’t there.
Why this is Important
If you aren’t promoting the creators of wealth, regardless of gender in your organization, you are losing the opportunities to grow your company and be competitive. When you promote by measuring performance, women will show up in the C-suites, as they should.