Salary: Digital Marketing Specialist

Over the next few weeks we will be focusing on Digital Marketing; from salaries to job descriptions and interviews on SLMA Radio (Live) and podcasts.  

Wheel barrow cashWe surveyed three on-line recruiting companies. As usual, go to the company and filter the results based on your area, job experience,time in grade, etc.  Mileage varies greatly.


Average Digital Marketing Specialist salary in the United States

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D'Onofrio and Godley discuss How Sales Reps Must be Domain, Content, and Information Experts

In this program, host Mark Godley, CEO of  LeadGenuis interviews Mike D'Onofrio Chief Revenue Officer of LeanData. Mark explores with Mike why today is the best of times to be in sales and the expected future of the sales profession.  The program guest host is Mark Godley, president of LeadGenuis.   

This episode discusses:

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Password Management and Security Done Your Way

Recently I was pulled into an account that was a hot mess of security vulnerabilities, lost logins, expired licenses and reactive security, rather than proactive. This does have a happy ending, but several points came up as I helped them sort through, centralize and secure their basics. 

What was wrong with their digital security:

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Salaries - Marketing Technologist

IStock_000016192221SmallThis is updated from October 2017

This salary information is offered on March 3, 2018 as a benefit to our members and subscribers.  The salary ranges will differ dramatically depending on geographical location, type of products, industry, etc. Follow the links for more information.  The links and companies quoted are offered in a random fashion.   This information is offered as a guide; follow the links to the sites to find more information and job listings. 


Marketing Technologist Salary  March 2018 Report

Average Marketing Technologist salary in the United States  $69,000

Marketing Technologist salary range in the United States  $38,000 - $100,000

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“The Salesperson Didn’t Do It” is Just a Marketing Excuse

IStock-688200654Everyone (usually marketers) complains about the failure of salespeople to follow-up leads, but marketers are just as much to blame. The excuse that “the salesperson didn’t do it” is no longer valid.   A research report from Velocify proves it.[i]

Of course, this was a valid excuse prior to marketing automation’s debut, but since then, the hemming and hawing by marketers that ‘prospect follow-up is a salesperson’s job and not our job,’ is belatedly being debunked.

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