Home The SLMA Join the SLMA 20 Women to Watch SLMA Radio SLMA Sponsors 40 Most Inspiring 50 Most Influential
Obermayer KINDLE NOTES FOR:
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoise, Christophe Morin
Kinidle: $5.99 US. Hardback: $10.66 US Buy from Amazon
New edition of the subject is due from Renvoise and Morin in 2018
In the book, How the Brain Works, human brain scientist, Leslie Hart, observes, “Much evidence now indicates that the OLD BRAIN is the main switch in determining what sensory input will go to the new brain, and what decisions will be accepted.”
Researchers have demonstrated that human beings make decisions in an emotional manner and then justify them rationally. Furthermore, we now know that the final decision is made by the OLD BRAIN.
The first sign of unrealistic quotas occurs when top salespeople who made past quotas struggle. Within a few months, these reps’ quota performance starts to dip below 70%, and heads south. When questioned, the salespeople say the quotas are too high, among other things, but management dismisses this as typical sales grunt grumbling.
Four Categories Allow 10 Winners in Each Category
October 2, 2017- - Lynden, WA - - Sales Lead Management Association (SLMA) CEO James Obermayer announced that nominations are open for its annual election of the 40 Most Inspiring Leaders in Sales Lead Management. “The sales lead management field includes several thousand companies that manage part of the complex process of managing sales leads. At the SLMA, we consider that lead management is revenue management and there are thousands of industry leaders who understand its importance. These are the people we ask our members to recognize.”
Neuromarketing author, Patrick Renvoise, discusses how brain research and his neuromarketing concepts as outlined in his best selling book, "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain," (125,000 copies sold) have changed the way we market and sell. Mr. Renvoise will also give us a peak into a new edition of his book due out next year. The host is Jim Obermayer.
Forecasting requires marketing to estimate the number of inquiries your salespeople will need to make quota in 2018. It is one of the CMO’s most important functions.
Succumbs from a Mountain Biking Accident
It’s with great sadness that we announce the passing of John Blevins Hasbrouck, March 29, 1958 - September 8, 2017. John had an accident on August 31st, while mountain biking with friends and family in McCall, Idaho. He never recovered from his injuries and passed away at Saint Alphonsus Regional Medical Center in Boise on Friday, September 8th, surrounded by his loving family.