SLMA Radio host Jim Obermayer asks Mari Anne Vanella to tackle the tough subject of navigating what should be paid for the different levels of telemarketing services. Mari Anne is the president of the Vanella Group and is a featured speaker at the annual SalesForce.com Dreamforce meeting.
LISTEN LIVE AT 5PM PDT THURSDAY OCTOBER 3
In this 40 minute interview Obermayer will work with Mari Anne to separate fact from fiction about telemarketing pricing and the different levels of compensation based on the project scope. Should database clean-up be different from lead generation which could be different from appointment setting, which could be different from pure sales, which is different from lead nurturing? What about a flat hourly fee verses those companies that charge for per calling hour, management and reporting?