Obermayer KINDLE NOTES FOR: Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain

Obermayer KINDLE NOTES FOR:

Kindle Image NeuromarketingNeuromarketing: Understanding the Buy Buttons in Your Customer's Brain   by Patrick Renvoise, Christophe Morin

Kinidle: $5.99 US.  Hardback: $10.66 US     Buy from Amazon

New edition of the subject is due from Renvoise and Morin in 2018

38 Highlights

In the book, How the Brain Works, human brain scientist, Leslie Hart, observes, “Much evidence now indicates that the OLD BRAIN is the main switch in determining what sensory input will go to the new brain, and what decisions will be accepted.”

Researchers have demonstrated that human beings make decisions in an emotional manner and then justify them rationally. Furthermore, we now know that the final decision is made by the OLD BRAIN.

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From the Sales Grunt: Unrealistic Quotas are a Performance Killer

IStock-471423505The first sign of unrealistic quotas occurs when top salespeople who made past quotas struggle.  Within a few months, these reps’ quota performance starts to dip below 70%, and heads south.  When questioned, the salespeople say the quotas are too high, among other things, but management dismisses this as typical sales grunt grumbling.

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Nominations Open for Annual ‘40 Most Inspiring Leaders in Sales Lead Management’

Four Categories Allow 10 Winners in Each Category

AdViewOctober 2, 2017- - Lynden, WA - - Sales Lead Management Association (SLMA) CEO James Obermayer announced that nominations are open for its annual election of the 40 Most Inspiring Leaders in Sales Lead Management.  “The sales lead management field includes several thousand companies that manage part of the complex process of managing sales leads.  At the SLMA, we consider that lead management is revenue management and there are thousands of industry leaders who understand its importance.  These are the people we ask our members to recognize.”

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Patrick Renvoise - Updates Neuromarketing for 2018

IStock-597649690 IStock-597649690Listen while you work and learn how the latest research will increase your sales!

Neuromarketing author, Patrick Renvoise, discusses how brain research and his neuromarketing concepts as outlined in his best selling book, "Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain," (125,000 copies sold)  have changed the way we market and sell.  Mr. Renvoise will also give us a peak into a new edition of his book due out next year. The host is Jim Obermayer.

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You Can Estimate the Number of Leads Needed to Make Forecast

Forecasting requires marketing to estimate the number of inquiries your salespeople will need to make quota in 2018.   It is one of the CMO’s most important functions. 

IStock_000028410392LargeCompared to most companies that just try to deliver as many leads as possible, this precise method is based on data.  It will be your data that you can point to and use as a base for your predictions.

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John Hasbrouck 1958-2017 Exhibit Industry Pioneer Succumbs to Accident Injuries

Succumbs from a Mountain Biking Accident

John-hasbrouck-200It’s with great sadness that we announce the passing of John Blevins Hasbrouck, March 29, 1958 - September 8, 2017.   John had an accident on August 31st, while mountain biking with friends and family in McCall, Idaho.  He never recovered from his injuries and passed away at Saint Alphonsus Regional Medical Center in Boise on Friday, September 8th, surrounded by his loving family.

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