Matt Heinz asked Patrick, "What are some of the keys you find to building really high performance marketing teams that can deliver results?
This is episode two from the last program on CRM Radio entitled: How to Fix the Broken Customer Experience.
It's all about the Power of Lifecycle Marketing
There are Three Critical Components for Success with CRM Software
CRM software at the small business level is failing. Industry reports claim that there is as high as a 73 percent failure rate with the implementation and use of CRM among the small business community and it’s not at all surprising.
Why it Matters:
"While we hear of a high failure rate with CRM software in the small to mid-sized sector, you rarely hear of a failed accounting system implementation. I wonder why that is?"
I was reminded of a business that sends out random thank you cards to vendors - all signed by everyone in the office and a personalized note on how the vendor makes a difference in the company. No special occasion, sent out twice a year to each vendor. Guess how often that vendor will remember that company to recommend them to people looking at solutions that same company can provide?