Obermayer KINDLE NOTES FOR:
Neuromarketing: Understanding the Buy Buttons in Your Customer's Brain by Patrick Renvoise, Christophe Morin
Kinidle: $5.99 US. Hardback: $10.66 US Buy from Amazon
New edition of the subject is due from Renvoise and Morin in 2018
In the book, How the Brain Works, human brain scientist, Leslie Hart, observes, “Much evidence now indicates that the OLD BRAIN is the main switch in determining what sensory input will go to the new brain, and what decisions will be accepted.”
Researchers have demonstrated that human beings make decisions in an emotional manner and then justify them rationally. Furthermore, we now know that the final decision is made by the OLD BRAIN.