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Why Sales Managers Need to Understand the Murky World of Sales Analytics: CRM Radio

Mike Saliter Tackles the Need for Instant Business Analytics

This show covers:

  • Why sales managers need deep dive analytics to understand what is happening in the organization and the market
  • Why CRM reports are too simple and can't answer the "WHY" question 
  • How a deep dive reporting system helps sales managers understand what happened in the past and what should be done in the future
  • Why Sales manager's need to understand the journey at the point of decision which can look at many different data sources (CRM, HR, ERP, Marketing Automation, Expense Reports, etc. )
  • How visual analytics contributes to fast decisions 

 

 

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