Every corporation, large or small, has a sales process. The question is, has it been defined and do you follow it to your advantage? If you control the sales process, you control your future. Sometimes called steps, sales is always a process. Sales processes should be thought of as being similar to manufacturing, quality control, customer service or finance processes. We explored this subject with Michael Alexander, Advisory to the Sales Lead Management Association on a CRM Radio program back in April.
Why it’s Important:
Michael Alexander