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5 Ways to Directly Improve Account Based Selling and Marketing – Brian Carroll – CRM Radio

This program interviews Brain Carroll on CRM Radio.  The verbatim transcript follows, however, it may be as easy to listen while you work!

 Announcer:        Welcome once again to another episode of CRM Radio Today; the voice of CRM today and tomorrow. It’s a live streaming weekly program here on the Funnel Radio Channel for at work listeners brought to you by the Sales Lead Management Association and many others with your host Jim Obermayer, hey Jim!

Jim:                        Good morning Paul or I should I say good afternoon.

Paul the Announcer:        Yes, absolutely! Fascinating conversations today here, I’ve been listening to all the different shows here and there’s been themes that have been running through them, little threads running all through all this stuff here and it immediately talks about some of the things we are going to talk about today I guess immediately impacting an A-B selling and marketing systems is what I understand here?

Jim:                        Hi, we’ve got Brian Carroll on today and we’re going to talk about five ways to improve account based marketing and selling. In a world where account based marketing and selling is seems to be permitting so many discussions, every time I turn around I hear someone talking about it, it’s really backed I think by the expanding technology choices that are out there.

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Five Means to Ensure CRM Success: Matt Reid of Velocify - CRMRadio

Five Means to Ensure CRM Success

250-CRMRadio-20160915-reidMatt Reid, vp of marketing for Velocify shares five very specific paths to CRM success.   Matt has knowledge and strong opinions on what works and a background that backs up his views. No one can deny that Velocity is a heavy-weight in the CRM space. The company produces undeniable research on the subject of sales lead management and processing.  The host is Jim Obermayer.

Reid tackles:

  • Buy-in from the organization
  • Getting all leads, not just some into the system
  • Make sure all of the marketing and sales tools work together (big failure point)
  • Prioritize Distribution (not always considered)
  • Reporting is the key insight into sales performance

About Matt Reid

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