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Have you trained your salespeople to sell at trade shows?

6a0147e05adc32970b01b8d29dd163970c-320wi"Trade show and event training can double and triple the number of inquiries and do the same for qualified leads "

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Intuitively I knew this, but practically I had not tackled the issue as the head of marketing for a software company.  I worried more about putting butts in seats and increasing the draw, but stupidly I didn't think about how to handle the crowds of people that came to the booth.   I was satisfied with quantity, but but not quality.

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