Matt Heinz

Ten Things Marketers Should Do in January: From Matt Heinz

It’s time for more than just New Years Resolutions.  In January (this year and moving forward) here are ten recommended focus areas to set up a hugely successful new year.

IStock-4642671131. Past year postmortem

Take time to pull together your team and post-mortem last year.  Document it, and start storing those post-mortem summaries somewhere that they can be revisited on a regular basis.  Good postmortems are part review, part constructive criticism, part brainstorm.  Use this as a foundation and jumping-off point for the new year of marketing strategy and execution.

2. Professional development goals

Be selfish for a moment.  What do you want to learn this year?  What skills do you want to gain and how will you get them?  What do you want to learn and where will you find it?

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