Listen While You Work!
Sales Pipeline Radio's guest is Mark Granovsky, President and CEO of G2Planet . Mark will discuss event marketing and how it must be based on data science to be successful.
Typically, we don't think of event marketing as the latest and greatest in software development to deliver data. It's been a laggard, but it's catching up.
Mark says, that event marketing's portal is not the head on the dog, but the body. It has to follow the marketing objectives, campaigns,and purposes of the marketing plan. Whether the initiatives are, people, time or money, marketers have to consider how event marketing manifests itself in campaigns.
Early on it event marketing was tactical, just badges, and processing check in. As marketing analytics have evolved and people have become smarter looking at data, the event industry is catching up. G2Planet pushes its clients through insights into taking action on the data generated.
What's the most effective way to build relationships? Dinner. Think about the great conversations that happen at events - large and small - that revolve around a meal. Event marketing is adding more connectivity.
Listen to this episode to get actionable ideas for your 2018 event marketing schedule.
G2Planet is an enterprise software company for corporate event marketing marketing departments.
G2Planet developed out of a desire to help event planners do their best work. We've spent close to two decades building software to organize the operational details underlying events. Doing so, has allowed our clients to take time that would otherwise be spent putting out operational fires and use it to design better experiences. Our efforts have ultimately resulted in three software platforms: EventMAX for single events, EventCENTRAL to track multiple events, and EventAUTO for automotive events.